Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Impact of effective leadership in an organization
Synopsis abstract : «Introduction. Characteristic features of leadership. Methods for developing effective leaders . Key elements of leadership. Developing leaders at Infosys . Leadership theories. Trait theory of leadership. Behavioral theories . Iowa and Michigan...»
Human Resources: New vistas & challenges
Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»
A study on the aircraft design center
Synopsis abstract : «Introduction. The roots of HRM. The behavioral science movement. The organization development (OD) movement . Industrial relations. Meaning and definitions of participative management. Overcoming the barriers (Techniques to improve...»
Report on Reliance Insurance Company Ltd
Synopsis abstract : «Insurance industry. Meaning of insurance. Importance of insurance. Difference between insurance and assurance. Principles of insurance. History of insurance. Time line in insurance history. Meaning of life insurance. History of life insurance. Key...»
TATA Steel: Bearings division
Synopsis abstract : «Executive summary.. Letter from the company.. Background.. The organization.. Products/services-Its features.. Financial position and analysis.. Marketing problems.. Problems in finance.. Indian scenario.. Identified problems of...»
Business community and automation of business processes
Synopsis abstract : «Introduction. Neotecra India pvt. Ltd in New York. Organization's mission . Neotecra's value addition . SME's business solutions. The list of products offered by Neotecra India Pvt.Ltd . Indian software industry. Domestic software...»
The impact of advertisement on the buying behavior with reference to the consumer durables
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Effective management strategies in the IT sector
Synopsis abstract : «Introduction. Main objectives of the study. Sources of data. IT sector in India. Recent performance of India's IT sector. Projected growth. IT enabled services. Concept of stress and related areas. Stress management. Research design. An overview of...»
The importance and advantages of improving the quality of worklife
Synopsis abstract : «Introduction to quality of work life. Definition and concept of quality of work life . Methods to improve QWL. Flex time. Alternative work schedules. Part time employment . Compressed workweek . Job enrichment. Job rotation. Job enlargement...»
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