An analysis of the Indian retail industry
Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Synopsis abstract : «....»
Parc Astérix's strategic analysis
Synopsis abstract : «Introduction. Diagnosis of parc astérix and its environment. External diagnosis. PESTEL analysis. Supply and demand. Porter's five forces analysis. Internal diagnosis. Value chain. Resources and competencies. Recommendations. Lead a...»
Dorel Juvenile Group
Synopsis abstract : «The firm's presentation and its activities. Functions in Dorel UK. Making a product interesting to customers. Starting the advertising process. Main goals in advertising. Meaningful benefits for customers. Measurable feedbacks. Some different types...»
The evolution of sex imagery in French advertising
Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»
The representation of American teenagers in films during the 1950s and 1990s
Synopsis abstract : «Introduction.. Rebel Without a Cause.. Juvenile delinquency and Ephebiphobia.. Trend created by the highly mediated increase of juvenile delinquency.. The suburban environment of Rebel Without a Cause.. Dean's representation of the American...»
Adaptation: The perfect adaptation
Synopsis abstract : «The movie Adaptation.. Clarifying why the questions about adaptation have persisted for so long.. Joel and Ethan Coen's 2007 No Country for Old Men.. The most interesting and brilliant feature of the film.. The case of Adaptation.. The Orchid...»
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»
The global youth market (with a case study about Converse)
Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»
Multicultural early childhood literature in picture books: Reflections and explorations from the color-blind generation
Synopsis abstract : «Description of the key idea being explored and a clear statement of purpose.. Description of the methods of investigation to be employed.. Relevance of the project to the field of education or one of its sub-fields.. The theme of the culture of...»
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