The building of customer loyalty and retention strategies in sports marketing

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   23 pages
Document abstract : « means that customers will change their choice when they be discussed in three parts: attribution theory, attitude model and the consumer decision process ...»

Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»

The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « researches had long noted that consumer did not always act or react as economic theory would suggest. Advertising gives consumer a wide choice and makes ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « theory with practice of the theory on experiential customer's sociocultural context (in consumer markets) or search Information processing Choice Culminates in ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

An empirical study of the Scottish attitude towards mobile phone product and services

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   44 pages
Document abstract : « Explore the theory behind attitude formation towards product and website, often mirroring the choice in the of competing for the Internet consumer, against a ...»

Synopsis abstract : «...»

How do companies maximize the return on corporate philanthropy?

Business & market   |   Business strategy   |   Presentation   |   07/27/2006   |   .doc   |   36 pages
Document abstract : « To create awareness, companies let their employees have a vote on the choice for causes 5.3.4.1 Maximizing through consumer loyalty: theory and practice ...»

Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»

How to conduct a market research with special reference to Cadbury

Business & market   |   Marketing   |   Market study   |   04/02/2009   |   .doc   |   28 pages
Document abstract : « CONSUMER BEHAVIOUR 8. FACTORS INFLUENCING CONSUMER BEHAVIOUR 9 and the formulation of a theory is also for decisions on data sources, choice of research ...»

Synopsis abstract : «Meaning of market research. Marketing research process. The problem and the research objectives. Types of research designs. Research design. Types of research designs. Data collection. Observation method . Surveys (questionnaire to...»

Strategy trend analysis in Indian IT industry

Business & market   |   Business strategy   |   Research papers   |   06/18/2009   |   .doc   |   44 pages
Document abstract : « The modern theory of stakeholder management requires a skilful through technical/ financial collaborations, thus giving consumer a wider choice in terms of ...»

Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»

Advertising influence on impulsive buying

Business & market   |   Marketing   |   Presentation   |   07/11/2006   |   .doc   |   22 pages
Document abstract : « liking (affective), and brand choice (behavioural) respectively reward: a behavioural theory of impulsiveness Interactive Home Shopping: Consumer, Retailer and ...»

Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»

Supermarkets face out food discounters: from buying to shopping

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   24 pages
Document abstract : « discounters is discussed by the theory while the relationships, loyalty and future store choice, In: International review of retail and consumer research, 15 (4 ...»

Synopsis abstract : «Abstract.. Introduction.. Similarities and differences between supermarkets and food discount stores.. Some definitions.. Differences: 4 P's.. How food stores influence and affect the making decision process of consumers?. Low price strategies.. A...»

The impact of Foreign Direct Investment on the retail industry in India

Economics & finance   |   Finance   |   Theses   |   05/26/2009   |   .doc   |   102 pages
Document abstract : « can lead to more informed choice and greater and culture services, manufacturing of consumer goods, agro However economic theory provides us with many reasons ...»

Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»

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