The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « researches had long noted that consumer did not always act or react as economic theory would suggest. Advertising gives consumer a wide choice and makes ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « theory with practice of the theory on experiential customer's sociocultural context (in consumer markets) or search Information processing Choice Culminates in ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

An empirical study of the Scottish attitude towards mobile phone product and services

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   44 pages
Document abstract : « Explore the theory behind attitude formation towards product and website, often mirroring the choice in the of competing for the Internet consumer, against a ...»

Synopsis abstract : «...»

How do companies maximize the return on corporate philanthropy?

Business & market   |   Business strategy   |   Presentation   |   07/27/2006   |   .doc   |   36 pages
Document abstract : « To create awareness, companies let their employees have a vote on the choice for causes 5.3.4.1 Maximizing through consumer loyalty: theory and practice ...»

Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»

Strategy trend analysis in Indian IT industry

Business & market   |   Business strategy   |   Research papers   |   06/18/2009   |   .doc   |   44 pages
Document abstract : « The modern theory of stakeholder management requires a skilful through technical/ financial collaborations, thus giving consumer a wider choice in terms of ...»

Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»

The impact of Foreign Direct Investment on the retail industry in India

Economics & finance   |   Finance   |   Theses   |   05/26/2009   |   .doc   |   102 pages
Document abstract : « can lead to more informed choice and greater and culture services, manufacturing of consumer goods, agro However economic theory provides us with many reasons ...»

Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»

Security analysis and portfolio management in Collabo Interactive Solutions

Business & market   |   Business strategy   |   Indian project   |   04/20/2009   |   .doc   |   45 pages
Document abstract : « of this project is to blend theory and practice and return for making a proper investment choice. Higher consumer confidence leads to higher expenditure on big ...»

Synopsis abstract : «Introduction. What is portfolio management?. Objective of the study. Research methodology. Major limitations of the study. Review of literature. History of stock exchange. Definition of stock exchange. Nature and functions of stock...»

Portfolio management (risk and return) of inter-connected stock exchanges

Economics & finance   |   Finance   |   Indian project   |   06/17/2009   |   .doc   |   47 pages
Document abstract : « of raw materials Changes in the consumer preference Labor According to this theory, the effects of one security risk-averse, so when given a choice between two ...»

Synopsis abstract : «Introduction. Scope of the study. Objectives. Limitations. Description of the method. Company profile. Objectives. Features. Review of the literature. Definition. Participants. Types and functions. Trading. Annexures. Analysis . Conclusions and...»

Soft capitalism as related to therapeutic modes of work

Business & market   |   Marketing   |   Presentation   |   05/16/2009   |   .doc   |   71 pages
Document abstract : « a trade policy the first best policy choice to correct The commonly perceived fact in economic theory is that as it contributes to the cause of consumer welfare ...»

Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « consumption is thus reflected also in the choice of new This theory does not seem to apply to luxury it is paramount to analyze consumer satisfaction according ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

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