Market research on customer satisfaction survey for Henkel (B2B)

Business & market   |   Marketing   |   Indian project   |   04/16/2009   |   .doc   |   42 pages
Document abstract : « accounts for 20% of the total sales, is in - house technical and management institute - Anand network , product range , excellent quality , extensive Original ...»

Synopsis abstract : «Introduction. Problem definition. Problem. Rationale of the study. About company. Joint venture of the company. Anand Automotive System. Manufacturing locations. Manufacturing facilities. Product portfolio. Safety health environment & quality...»

The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Business & market   |   Marketing   |   Term papers   |   04/03/2009   |   .doc   |   51 pages
Document abstract : « and it is an extricable part of the total brand. The skill of brand management is to see that each the brand as a product(scope, attributes, quality or value ...»

Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»

Major trends in the domestic mid - sized car industry in India

Business & market   |   Business strategy   |   Theses   |   05/07/2009   |   .doc   |   38 pages
Document abstract : « contemporary technology and Japanese management practices (which alone cannot guarantee high quality and productivity For FY99, MUL's total income dropped by 4.2 ...»

Synopsis abstract : «Introduction. An overview of Indian automobile industry. Company profile: Daewoo Motors India. Company profile: Hyundai Motors India. Company profile: Ford India. Company profile: Fiat India. Company profile: Hindustan Motors (Mitsubishi). Company...»

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