Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»
Cultural differences in management
Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»
Corporate culture and intercultural management
Synopsis abstract : «Introduction.. Cultures and basic strategies of intercultural management.. Culture: A common but complex concept.. Intercultural management.. American and Japanese models.. American management.. Japanese management.. German and French models.. A...»
The importance of total quality management
Synopsis abstract : «Introduction. Introducing TQM into a business. Concept of TQM. Understanding TQM. The eight elements of TQM. A simplified TQM diagnostic model. Improving financial services through TQM: A case study. Strategies to succeed in business with TQM. Basic...»
Market research on customer satisfaction survey for Henkel (B2B)
Synopsis abstract : «Introduction. Problem definition. Problem. Rationale of the study. About company. Joint venture of the company. Anand Automotive System. Manufacturing locations. Manufacturing facilities. Product portfolio. Safety health environment & quality...»
Enterprises direct from other countries and the Indian economy
Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»
Major trends in the domestic mid - sized car industry in India
Synopsis abstract : «Introduction. An overview of Indian automobile industry. Company profile: Daewoo Motors India. Company profile: Hyundai Motors India. Company profile: Ford India. Company profile: Fiat India. Company profile: Hindustan Motors (Mitsubishi). Company...»
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