Volvo's Modern Management
Synopsis abstract : «Introduction. Mission and vision statement. Policies for corporate responsibility and ethical behaviour and their outcomes . Organisation for global operations. Conclusion. Bibliography ....»
A detailed look at brand management
Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»
Study of Renault's strategy
Synopsis abstract : «Introduction.. Fighting obstacles and gaining successes.. Presentation of the world car industry.. Pre-1996 Renault: Too little, too lonely, too French.. Successful developments.. How Renault became international: Sstrategy and...»
What science says on « Strategy of ″ differentiation rupture″ and chain value »
Synopsis abstract : «Introduction. Chain value brought and competitive advantage. Structure of the chain and dependent skills. The fundamental questions that are brought to be posed by building this chain. Technology: The use of a process less intensive in capital or...»
For what reasons might MNEs cooperate with each other? What barriers are there to successful cooperation?
Synopsis abstract : «Introduction. The concept of cooperation between firms. The key factors behind strategic alliances. To benefit from spreading their costs or reducing their costs. To specialize in competencies. To create more effective competitors against other...»
Our guarantee :
