Red Bull marketing for the Philippine market (2007)
Synopsis abstract : «Brief overview of the Philippine energy drink market.. The Philippines market.. Competitors.. Market characteristics.. The main marketing challenge.. Objective & benchmarks.. The marketing mix: A standardized and adaptive...»
The changing face of consumer behavior in response to organized retail markets in India
Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»
New ways of promoting gender equality
Synopsis abstract : «Introduction. Theory and trends. Press review. United States. Europe. Conclusion. Analysis of North American frontrunners. IBM. Allstate. American express. Analysis of European frontrunners. Folksam. Aker Kvaerner. Axa. Conclusion. Works cited...»
Written Case Study: eBay
Synopsis abstract : «Written competitive analysis. Dominant economic characteristics . Five forces model . Driving forces. Key success factors . Industry attractiveness . S.W.O.T. analysis . Financials. Balance sheet . Income statement . Competitor analysis . Online...»
The impact of Foreign Direct Investment on the retail industry in India
Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»
An analysis of the Indian retail industry
Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Entrepreneurship and the Indian retail industry
Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»
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