The changing face of consumer behavior in response to organized retail markets in India

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   33 pages
Document abstract : « To further attract global retailers, the economic survey 2007-08 has suggested a untapped scope of retailing has attracted superstores like Wal-Mart,Tesco and ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

The impact of Foreign Direct Investment on the retail industry in India

Economics & finance   |   Finance   |   Theses   |   05/26/2009   |   .doc   |   102 pages
Document abstract : « that although there is an increase in employment immediately after Wal-Mart stores starts India's economy in the January-March 2007 quarter grew 9.1 per cent ...»

Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»

An analysis of the Indian retail industry

Business & market   |   Business strategy   |   Research papers   |   09/23/2009   |   .doc   |   63 pages
Document abstract : « 20 percent over the next decade, analysts feel, no wonder a heavyweight like the Reliance group is planning to do a Wal-Mart in India 37,000 crore mark by 2007. ...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « in rural India is expected to grow from 80 million to 111 million by 2007 while urban When Wal-Mart entered Canada, it changed the complexion of the market. ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

Entrepreneurship and the Indian retail industry

Business & market   |   Business strategy   |   Term papers   |   04/14/2009   |   .doc   |   26 pages
Document abstract : « 2 Lessons 53 8. International retailers planning foray in India 55 8.1 WAL-MART 55 8.1.1 Used in Senges 2007 and adapted from McDonald 2002 As per this forward ...»

Synopsis abstract : «Introduction. Retail in India. Demographics and consumer behavior. Urbanization of population. Factors leading to a consumption boom. Entry strategies for the Indian retail market. Entry channels. Equity investment. Key challenges in the Indian...»

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