The ethics in advertising
Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
The international intervention in Somalia 1992-1995
Synopsis abstract : «General statements and recent history.. Social organization and colonial era.. Military takeover by Siad Barre and beginning of civil war.. The United Nations Operation in Somalia: UNOSOM.. From reluctance to Resolution 751.. Inefficiency of the...»
Cash management services at HDFC Bank
Synopsis abstract : «Objectives.. Commercial banks in India.. Background of commercial banks.. Current trends.. Outlook.. Corporate banking: Structure and trends.. Structures.. Current trends.. outlook.. Evolution of cash management.. Cash management basics.. Cash...»
A study into the retail industry of India and China
Synopsis abstract : «Introduction. Top ten retailers worldwide. The pros and cons of retail marketing. India vs China. FDI: Foreign Direct Investment. Similarity between India and China. Evolvement of franchising in India and the road ahead. Understanding the meaning of...»
Location determinants of foreign direct investment in real estate
Synopsis abstract : «Introduction. A study of global real estate market. Research purpose and objective. Outline of the study. Review of the literature. Motives for FDI. The eclectic paradigm. Locational determinants. Development state of an economy . What is...»
Transition of Croatia
Synopsis abstract : «Introduction.. Croatia before the First Yugoslavia.. The Yugoslav idea.. Realization of a Yugoslav unity?. Yugoslavia.. The first Yugoslavia (1918 ? 1941).. The independent state of Croatia (1941 1945).. The Second Yugoslavia (1945 ...»
Employee training
Synopsis abstract : «Introduction.. Importance of training.. Training objectives.. Induction to training.. Training and development.. Benefits of training.. Benefits to the organization.. Benefits to the individuals.. Training methods.. On-the-job training...»
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»
Strategy trend analysis in Indian IT industry
Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»
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