How to use rumours as a marketing tool?

Business & market   |   Marketing   |   Theses   |   01/12/2007   |   .pdf   |   68 pages
Document abstract : « For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. ...»

Synopsis abstract : «Introduction. Rumours as a new marketing tool. Using a rumor as a marketing tool?. Transmission and belief of positive rumours. Internet: a fantastic media to convey rumours. New types of marketing campaigns. A content analysis of positive rumours...»

High quality voice for mobile communication system

Science & technology   |   Electronics   |   Term papers   |   09/20/2009   |   .pdf   |   3 pages
Document abstract : « the evolution of wireless communication systems, a whole new set of applications like music player, game console, mobile internet; mobile TV, instant messaging ...»

Synopsis abstract : «Abstract. Background. User and operator benefits of improved voice quality. System aspects. Core network. Air interface. Conclusion. Bibliography....»

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