Global business and innovation: The case of Belgacom TV

Business & market   |   Business strategy   |   Term papers   |   05/17/2009   |   .doc   |   14 pages
Document abstract : «Introduction to Belgacom TV; Overview of the company: Belgacom's philosophy of innovation; Theoretical approach of 'Belgacom TV' innovation; ...»

Synopsis abstract : «Introduction to Belgacom TV. Overview of the company . Belgacom's philosophy of innovation. Theoretical approach of 'Belgacom TV' innovation. Presentation of Belgacom TV. Motivation and process behind Belgacom TV. Theoretical reason to...»

Website evaluation : Audi

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   11 pages
Document abstract : « There are also some links to the latest news about Audi (coming events, motorsport results & news) and one link to Audi TV. The first one is Audi TV. ...»

Synopsis abstract : «Introduction.. Presentation of the company.. Summary of Audi history.. www.audi.com : An extension of Audi's philosophy.. Audi and its customers: A real passion.. Analysis of the Audi website in a technical point of view.. Design and...»

Integrid Media Pvt Ltd

Business & market   |   Management   |   Theses   |   03/20/2009   |   .doc   |   45 pages
Document abstract : « Network targeting 500 million page views per month across verticals 3. KEY BUSINESS OBJECTIVE 3.1 Television Ad Sales With the proliferation of TV channels in ...»

Synopsis abstract : «Introduction. Company profile. Key differentiators . Corporate governance. Organizational stakeholders. Inside stakeholders. Outside stakeholders. Strategic objectives of the company. Key business objectives. Television Ad sales. Internet...»

What are the most efficient media and related strategies used by companies to target children?

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   20 pages
Document abstract : « effective. Finally, another fact makes of children perfect targets for marketers: children s exposure to TV advertisements. According ...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

Advertising on the radio

Business & market   |   Marketing   |   Indian project   |   04/03/2009   |   .doc   |   48 pages
Document abstract : « markets will virtually have to draw up their strategies as they go along, create programming that is new, innovative and grab away eyeballs from TV sets and ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Primary. Secondary. Fundamentals of technical know-how. Cost involved. Origin of format radio. History of Indian radio. Different radio stations across India. License fee and revenue...»

The evolution of sex imagery in French advertising

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   17 pages
Document abstract : « This crystallises itself into documentary programs on TV, into regular magazine articles, into references to pornographic links on the internet, reviews of ...»

Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»

M&M's, the "funniest" strategy

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : « TV. days Evolution of the packages M&M s chocolate Market Evolution of the range of products Conclusion The Marketing Communication of M&M s TV Cinema Internet ...»

Synopsis abstract : «Introduction.. History.. The first target.. The second target.. Evolution of the characters from their creation to present days.. Evolution of the packages.. M&M's chocolate market.. Evolution of the range of products.. Conclusion.. The...»

Marketing and branding strategies of consumer durable companies in India

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   37 pages
Document abstract : « After the dishes have been put in the automatic dishwasher, it is time to relax with the TV and VCR, but only after you put the clothes into the dryer and iron ...»

Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis –...»

Catastrophe and image, international post-modern fiction

Philosophy & literature   |   Literature   |   Term papers   |   04/15/2009   |   .doc   |   11 pages
Document abstract : « The narrator's account of Rolf's interiority is pure creation, fantasy, all vicarious projection akin to a TV viewer's attachment to soap opera. ...»

Synopsis abstract : «Introduction. The characters in postmodern stories . Allende's 'And of Clay We Are Created'. The character-narrator and the dying little girl. The narrator's account of Rolf's interiority . The narrative focus on Rolf . An opposing interpretation of...»

Heineken premium light

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   10 pages
Document abstract : « TV: A series of events displayed on TV took place later in the month (eg on Angel's show Mindfreak). Out-of-home began April 1 for the off-premise phase. ...»

Synopsis abstract : «Introduction.. Heineken Premium Light in the US Market.. Marketing plan.. Results.. Success factors.. What about the launch of the Heineken Premium Light in France?. The development of the light product category in France.. Marketing plan for the...»

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