Global business and innovation: The case of Belgacom TV
Synopsis abstract : «Introduction to Belgacom TV. Overview of the company . Belgacom's philosophy of innovation. Theoretical approach of 'Belgacom TV' innovation. Presentation of Belgacom TV. Motivation and process behind Belgacom TV. Theoretical reason to...»
Website evaluation : Audi
Synopsis abstract : «Introduction.. Presentation of the company.. Summary of Audi history.. www.audi.com : An extension of Audi's philosophy.. Audi and its customers: A real passion.. Analysis of the Audi website in a technical point of view.. Design and...»
Integrid Media Pvt Ltd
Synopsis abstract : «Introduction. Company profile. Key differentiators . Corporate governance. Organizational stakeholders. Inside stakeholders. Outside stakeholders. Strategic objectives of the company. Key business objectives. Television Ad sales. Internet...»
What are the most efficient media and related strategies used by companies to target children?
Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»
Advertising on the radio
Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Primary. Secondary. Fundamentals of technical know-how. Cost involved. Origin of format radio. History of Indian radio. Different radio stations across India. License fee and revenue...»
The evolution of sex imagery in French advertising
Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»
M&M's, the "funniest" strategy
Synopsis abstract : «Introduction.. History.. The first target.. The second target.. Evolution of the characters from their creation to present days.. Evolution of the packages.. M&M's chocolate market.. Evolution of the range of products.. Conclusion.. The...»
Marketing and branding strategies of consumer durable companies in India
Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis â...»
Catastrophe and image, international post-modern fiction
Synopsis abstract : «Introduction. The characters in postmodern stories . Allende's 'And of Clay We Are Created'. The character-narrator and the dying little girl. The narrator's account of Rolf's interiority . The narrative focus on Rolf . An opposing interpretation of...»
Heineken premium light
Synopsis abstract : «Introduction.. Heineken Premium Light in the US Market.. Marketing plan.. Results.. Success factors.. What about the launch of the Heineken Premium Light in France?. The development of the light product category in France.. Marketing plan for the...»
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