Integrid Media Pvt Ltd

Business & market   |   Management   |   Theses   |   03/20/2009   |   .doc   |   45 pages
Document abstract : « Network targeting 500 million page views per month across verticals 3. KEY BUSINESS OBJECTIVE 3.1 Television Ad Sales With the proliferation of TV channels in ...»

Synopsis abstract : «Introduction. Company profile. Key differentiators . Corporate governance. Organizational stakeholders. Inside stakeholders. Outside stakeholders. Strategic objectives of the company. Key business objectives. Television Ad sales. Internet...»

What are the most efficient media and related strategies used by companies to target children?

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   20 pages
Document abstract : « effective. Finally, another fact makes of children perfect targets for marketers: children s exposure to TV advertisements. According ...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

Advertising on the radio

Business & market   |   Marketing   |   Indian project   |   04/03/2009   |   .doc   |   48 pages
Document abstract : « markets will virtually have to draw up their strategies as they go along, create programming that is new, innovative and grab away eyeballs from TV sets and ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Primary. Secondary. Fundamentals of technical know-how. Cost involved. Origin of format radio. History of Indian radio. Different radio stations across India. License fee and revenue...»

Marketing and branding strategies of consumer durable companies in India

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   37 pages
Document abstract : « After the dishes have been put in the automatic dishwasher, it is time to relax with the TV and VCR, but only after you put the clothes into the dryer and iron ...»

Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis –...»

A look at local area networks and some of its variants: With a special reference to Bharat Electronics Limited

Science & technology   |   Electronics   |   Theses   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « TALOJA (MAHARASHTRA) For the manufacture of B/W TV Glass bulbs, this plant was established in collaboration with coming, France in 1986. ...»

Synopsis abstract : «Bharat Electronics Limited. Corporate motto, mission and objectives. Manufacturing units. Joint ventures. Customer profile and BEL product range. Financial performance. BEL Ghaziabad unit. Formation. Product range. Organization. Design and...»

From Eurodisney to Disneyland Resort Paris

Business & market   |   Business strategy   |   Research papers   |   09/29/2009   |   .doc   |   24 pages
Document abstract : « From 1950s to 1960s, Walt Disney realised the classic 20,000 Leagues under the Sea; a popular TV series about Zorro, the legendary hero; the Enchanted Tiki ...»

Synopsis abstract : «Introduction. The creator of Mickey: Walter Elias Disney. Disney merchandising. Birth of Disneyland. History of Disney parks. In the beginning . The success of Disneyland. Timeline. Disneyland resort Paris. Main Street...»

How to use rumours as a marketing tool?

Business & market   |   Marketing   |   Theses   |   01/12/2007   |   .pdf   |   68 pages
Document abstract : « For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. ...»

Synopsis abstract : «Introduction. Rumours as a new marketing tool. Using a rumor as a marketing tool?. Transmission and belief of positive rumours. Internet: a fantastic media to convey rumours. New types of marketing campaigns. A content analysis of positive rumours...»

Soft capitalism as related to therapeutic modes of work

Business & market   |   Marketing   |   Presentation   |   05/16/2009   |   .doc   |   71 pages
Document abstract : « on the part of Marshall McLuhan in the 1960s, regarding the fact that the world was being transformed into a "global village" in the face of TV and new ...»

Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»

Analysis of LG products in rural marketing

Business & market   |   Marketing   |   Research papers   |   05/28/2009   |   .doc   |   36 pages
Document abstract : « etc. the biggest hit of LG was its colored TV, washing machine and other consumer durable products such as refrigerator etc. Despite ...»

Synopsis abstract : «...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « For example in rural areas e-government, cable TV, educational services and video-on-demand can be very successful in improving the quality of life. ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

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