Eastman Kodak case

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   4 pages
Document abstract : « Bibliography. Eastman Kodak case Executive Summary Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. ...»

Synopsis abstract : «Executive summary.. Background and main issues.. Analysis.. Kodak's digitally oriented growth strategy 2003. . A foothold in digital cameras sales.. A field in which Kodak is still a leader.. Recommendations...»

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