Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Business & market   |   Marketing   |   Case study   |   05/17/2009   |   .doc   |   4 pages
Document abstract : « Prentice Hall Brassington (2000), Principles of marketing, Prentice Hall, 2nd edition Websites viewed 28 April 2006: www.gucci.com www.dkny.com case study ...»

Synopsis abstract : «introduction. Gucci vs Donna Karan New York. The brands. The adverts. Analyze and assess the positioning strategy of both brands. Targets personality. Motivations and needs. Conclusion. Appendix. Observational or modeling learni...»

Sergio Rossi : challenges in the emerging market

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   51 slides
Document abstract : « Distribution, marketing and communication strategic plan. For other luxury multi-product brands as LV, Gucci, Prada, they still focus on their core case study ...»

Synopsis abstract : «The brand history: at the beginning.. International development.. Joining the Gucci Group.. Partnership with the Gucci Group: a new step forward.. About Gucci Group.. Brands' acquisition from 1999.. Sergio Rossi and the competition.. Sergio Rossi...»

Strategies of expansion at the time of deceleration: The case of LVMH

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   10 pages
Document abstract : « situation is roughly similar for PPR Gucci which shown a (4) To investigate the specific marketing tools used by the case of LVMH?, a single case study is used ...»

Synopsis abstract : «Introduction.. Background to the dissertation topic.. The global economic situation.. The luxury industry: Key drivers of the market.. Presentation of the company LVMH.. Research objectives.. Research problem.. The objectives of the...»

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