A Study on customer satisfaction towards Cipla products
Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»
Internet & direct marketing
Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»
A study on building a brand for cotton through marketing research
Synopsis abstract : «Introduction. Importance and need of branding. Major uses of cotton fibers. Global scenario. Market influencing factors . Processing of cotton. Analysis of the results of the questionnaire. Date interpretation and research. Comparing responses. The...»
European brewing market analysis
Synopsis abstract : «The major trends in the brewery industry.. Threat of entry.. Threat of substitutes.. Buyer power.. Supplier power.. Competitive rivalry.. Analysis of the four major brewing firms.. Heineken.. Grolsch.. Interbrew.. Scottish and...»
Market potential for photo copier & allied products: Xerox India Ltd
Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard . Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»
Feasibility study of a new cosmetic product launch on the American market
Synopsis abstract : «Overview.. Voyage des Thes and us.. Mission statement.. Executive summary.. America and tea.. Situation analysis.. Company description.. Products of Voyage des Thes.. Market analysis.. Key success factors.. Marketing strategy.. Overall sales and...»
Market presentation about the Ted Baker Company (2006)
Synopsis abstract : «Retailer presentation: Ted Baker.. Positioning and competition.. Customer base.. Price positioning.. SWOT analysis.. Customer analysis.. Opportunity for better service?. Target customers.. Aim of the concept.. Marketing...»
The French wine market and international competition
Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»
Study of Auchan: Understanding its consumers behaviour
Synopsis abstract : «Introduction.. Auchan and its environment.. Auchan and its strategy.. What are the main weaknesses of Auchan and their consequences?. Purchases with habitual decision making.. Stock-outs.. Retail atmospherics.. What does Auchan do to know and...»
A detailed study on the market awareness and market share of the ING Vysya group life insurance
Synopsis abstract : «Introduction.. About the competitors.. Life Insurance corporation of India.. Salient features.. Benefits of the scheme.. On retirement.. On death.. On resignation.. The various Pension options provided by LIC.. Group Insurance scheme in conjunction...»
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