A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « measures are critical to any product or service company because customer satisfaction is a strong predictor of customer retention, customer loyalty and product ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Internet & direct marketing

Business & market   |   Marketing   |   Market study   |   01/12/2009   |   .doc   |   8 pages
Document abstract : « will consolidate the relationship with the customer, and process the development of an individual relationship and the development of the customer loyalty. ...»

Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»

A study on building a brand for cotton through marketing research

Business & market   |   Business strategy   |   Market study   |   04/21/2009   |   .doc   |   24 pages
Document abstract : « It helps command a premium price and build customer loyalty through emotional association. It makes purchase. Why brand a commodity? ...»

Synopsis abstract : «Introduction. Importance and need of branding. Major uses of cotton fibers. Global scenario. Market influencing factors . Processing of cotton. Analysis of the results of the questionnaire. Date interpretation and research. Comparing responses. The...»

European brewing market analysis

Business & market   |   Marketing   |   Market study   |   01/16/2009   |   .doc   |   4 pages
Document abstract : « tradition. Finally, we may consider that customer loyalty in the brewery market is verified, with the example of Germany. In this ...»

Synopsis abstract : «The major trends in the brewery industry.. Threat of entry.. Threat of substitutes.. Buyer power.. Supplier power.. Competitive rivalry.. Analysis of the four major brewing firms.. Heineken.. Grolsch.. Interbrew.. Scottish and...»

Market potential for photo copier & allied products: Xerox India Ltd

Business & market   |   Marketing   |   Market study   |   03/17/2009   |   .doc   |   25 pages
Document abstract : « The result is high customer loyalty. CUSTOMER VALUE: Customer delivered value is the difference between total customer value and total customer cost. ...»

Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard . Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»

Feasibility study of a new cosmetic product launch on the American market

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   25 pages
Document abstract : « To develop customer loyalty, another idea could be to organise for the best consumers of Voyage des Thés products a trip of several days in a spa to discover ...»

Synopsis abstract : «Overview.. Voyage des Thes and us.. Mission statement.. Executive summary.. America and tea.. Situation analysis.. Company description.. Products of Voyage des Thes.. Market analysis.. Key success factors.. Marketing strategy.. Overall sales and...»

Market presentation about the Ted Baker Company (2006)

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   20 pages
Document abstract : « Moreover, even if it does not allow the brand making direct profits, it will allow it gaining customer s loyalty and benefiting from a better brand image ...»

Synopsis abstract : «Retailer presentation: Ted Baker.. Positioning and competition.. Customer base.. Price positioning.. SWOT analysis.. Customer analysis.. Opportunity for better service?. Target customers.. Aim of the concept.. Marketing...»

The French wine market and international competition

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   32 pages
Document abstract : « Thanks to the brand policy, one would increase the probability of purchase of a particular wine and keep the customer's loyalty. ...»

Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»

Study of Auchan: Understanding its consumers behaviour

Business & market   |   Marketing   |   Market study   |   01/13/2009   |   .doc   |   4 pages
Document abstract : « If the customer is satisfied, he will become loyal to the store, and ?all retailers would like to increase their customers' store loyalty?. ...»

Synopsis abstract : «Introduction.. Auchan and its environment.. Auchan and its strategy.. What are the main weaknesses of Auchan and their consequences?. Purchases with habitual decision making.. Stock-outs.. Retail atmospherics.. What does Auchan do to know and...»

A detailed study on the market awareness and market share of the ING Vysya group life insurance

Business & market   |   Marketing   |   Market study   |   02/26/2009   |   .doc   |   44 pages
Document abstract : « fixed benchmarks on claim processing time, processing of complaints and customer satisfaction employers it proved to be potent way to build loyalty and decrease ...»

Synopsis abstract : «Introduction.. About the competitors.. Life Insurance corporation of India.. Salient features.. Benefits of the scheme.. On retirement.. On death.. On resignation.. The various Pension options provided by LIC.. Group Insurance scheme in conjunction...»

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