The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : « ethnic groups and a respect for differences within those perceptibility towards creative interaction between cultures and as an ordinary means of communication. ...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

Smirnoff Ice Vs. Bacardi Breezer

Business & market   |   Marketing   |   Market study   |   01/21/2009   |   .doc   |   27 pages
Document abstract : « The only differences is that Smirnoff Ice is more results show that more people between the ages companies should not aim their communication efforts towards ...»

Synopsis abstract : «Executive summary.. Objectives.. The research process.. Research methodology.. Secondary research.. Primary, qualitative and quantitative research.. Alcopops industry.. History.. Future of the Alcopop Market in the UK.. Analysis between smirnoff ice...»

The French wine market and international competition

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   32 pages
Document abstract : « Women consume more still wines that men. Some differences between French wines and New World wines (Source 5 3 15 3 15 Marketing/ Communication Budget 3 ...»

Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « urban areas owing to vast cultural differences. and eighties the divide between rural and infrastructure, widespread education, easy communication, mass media ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

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