A new type of tourism: Activity-based tourism, the examples of dark tourism and sport tourism
Synopsis abstract : «Executive summary.. Introduction.. Travel: More activity based than destination based.. Change in values and demand.. The rise of a new tourist.. The appereance of new tourism products.. A new model of consumer motivation for travel.. Sport...»
The democratization of luxury
Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
Corporate responsibility in the Automotive Industry
Synopsis abstract : «Introduction.. Problem statement.. Industry overview.. Discussion.. Value creation and responsibility.. Corporate social responsibility in the automobile industry and the need to be responsive.. What makes an organization credible.. The corporate...»
The iPhone
Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»
The current brand situation: EDF
Synopsis abstract : «The current brand situation.. Strategic behavior of the group.. Improvement of the marketing policy.. Positioning of the activities by country.. Competing situation of EDF in Europe.. Porter Matrix.. The Importance of brand management in value...»
Case study: Woolworths turnaround strategy 2007
Synopsis abstract : «Introduction.. The industry's dominant economic features.. Forces that drive the industry change and impact of each on competitive intensity and industry profitability. . The market positions that rivals occupy.. The strategic moves that rivals...»
Effective Advertising
Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»
Advertising and branding in society
Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»
Contemporary international finance and East Asian economic integration
Synopsis abstract : «The features of general situation of a country before falling into the current account crisis.. Overall macroeconomic performances.. Balance of payments conditions.. Savings and investments gaps.. Development stage of balance of...»
Sustainable development, oil and the future: the trilogy
Synopsis abstract : «Introduction.. Public and private actors of the development model.. The State: Unique effective party in market externalities, thus responsible for sustainable development.. Limited liability of the State: The role of non-governmental organisms in...»
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