A new type of tourism: Activity-based tourism, the examples of dark tourism and sport tourism

Arts & media   |   Journalism   |   Presentation   |   01/15/2009   |   .doc   |   8 pages
Document abstract : « appearance of new trends in consumer behavior: need for the new tourism with different consumer behaviour be chosen, (eg fashion, health services) and marketed ...»

Synopsis abstract : «Executive summary.. Introduction.. Travel: More activity based than destination based.. Change in values and demand.. The rise of a new tourist.. The appereance of new tourism products.. A new model of consumer motivation for travel.. Sport...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « and leads to successive changes in consumer behavior in this the marketing of mass consumption products and services. to head the company in the luxury sector. ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

Corporate responsibility in the Automotive Industry

Business & market   |   Management   |   Presentation   |   10/06/2008   |   .doc   |   4 pages
Document abstract : « active part in determining what the consumer wants and the production of goods and services that affect of their attitude, perception and behavior towards the ...»

Synopsis abstract : «Introduction.. Problem statement.. Industry overview.. Discussion.. Value creation and responsibility.. Corporate social responsibility in the automobile industry and the need to be responsive.. What makes an organization credible.. The corporate...»

The iPhone

Business & market   |   Marketing   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : « environment of mobile telephony, current consumer behavior and the 4) Consumer Consumer Behaviour Europe: Revenue from non the range of the services offered by ...»

Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»

The current brand situation: EDF

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   8 pages
Document abstract : «Strategic behavior of the group results confirm the fact that residential consumer tariffs will development in electricity, natural gas, services and renewable ...»

Synopsis abstract : «The current brand situation.. Strategic behavior of the group.. Improvement of the marketing policy.. Positioning of the activities by country.. Competing situation of EDF in Europe.. Porter Matrix.. The Importance of brand management in value...»

Case study: Woolworths turnaround strategy 2007

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : « This is an evolution of consumer choice delivering higher-quality products or offer value-adding services. If we consider the shopping behavior of men and women ...»

Synopsis abstract : «Introduction.. The industry's dominant economic features.. Forces that drive the industry change and impact of each on competitive intensity and industry profitability. . The market positions that rivals occupy.. The strategic moves that rivals...»

Effective Advertising

Business & market   |   Marketing   |   Presentation   |   11/03/2006   |   .doc   |   12 pages
Document abstract : « cultural negotiation behavior between industrial (2004) Marketing consumer services internationally: Localisation relationship between consumer involvement and ...»

Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»

Advertising and branding in society

Business & market   |   Marketing   |   Presentation   |   07/23/2008   |   .doc   |   6 pages
Document abstract : « to convince consumers to buy certain products or services. for certain products and thus manipulates economic behavior. is widely used and consumer should jump ...»

Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»

Contemporary international finance and East Asian economic integration

Economics & finance   |   Economics   |   Presentation   |   01/16/2009   |   .doc   |   12 pages
Document abstract : « s. It has enhanced investment spending, consumer spending and s potential to produce goods and services and thus opening, the investors herd behavior and the ...»

Synopsis abstract : «The features of general situation of a country before falling into the current account crisis.. Overall macroeconomic performances.. Balance of payments conditions.. Savings and investments gaps.. Development stage of balance of...»

Sustainable development, oil and the future: the trilogy

Arts & media   |   Journalism   |   Presentation   |   01/15/2009   |   .doc   |   18 pages
Document abstract : « base will collapse along with services and agriculture polluter pays principle or the consumer pays principle This implies changes in the behavior of individuals ...»

Synopsis abstract : «Introduction.. Public and private actors of the development model.. The State: Unique effective party in market externalities, thus responsible for sustainable development.. Limited liability of the State: The role of non-governmental organisms in...»

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