What are the most efficient media and related strategies used by companies to target children?

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   20 pages
Document abstract : « are listed in Appendix 1. Strategies using traditional television, radio, magazines and books as traditional media. considered as the most effective way to ...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

Presidential association: Effective strategy in the Bob Casey Pennsylvania Senate Campaign

Political science   |   Political science   |   Presentation   |   09/01/2008   |   .doc   |   6 pages
Document abstract : «Presidential association: Effective strategy in the Bob Casey Pennsylvania one of the most notable strategies of the Casey s use of speeches and media ads to ...»

Synopsis abstract : «Introduction.. Casey's use of media and public speeches to attach direct connections between incumbent Rick Santorum and President Bush.. Casey's prime method of creating mental association.. Casey's tactic of associating Bush with...»

Effective Advertising

Business & market   |   Marketing   |   Presentation   |   11/03/2006   |   .doc   |   12 pages
Document abstract : « by each company on their way to effective advertising materials MKT 251: Advertising and Media in Marketing of cultural values and message strategies in service ...»

Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»

Modern media and the future of advertising

Arts & media   |   Journalism   |   Presentation   |   07/30/2008   |   .doc   |   5 pages
Document abstract : « the implementation of innovational strategies that abide by will commence more effective efforts toward another genially receptive home in entertainment media. ...»

Synopsis abstract : «Introduction.. A national monitor of electronically broadcasted marketing. . The socialization and glamorization of blatantly harmful products.. Sociological studies and psychologists conducting consumer experiments. . Long-term business...»

Stanford Five-City Project Analysis

Political science   |   Social sciences   |   Presentation   |   06/06/2008   |   .doc   |   4 pages
Document abstract : « element in the program s development of educational strategies. offer sound evidence as to which media and educational methods were most effective. ...»

Synopsis abstract : «Logistically the Stanford Five-City Project was a large-scale program with intervention efforts targeted at multiple populations, channels, and risk factors. The Stanford Five-City Project approached a variety of risk factors and population...»

"Post-parliamentary strategies need, therefore, to be recast as complements, rather than substitute, for parliamentarism at Union level" (Lord and Beetham). Discuss

Political science   |   Political science   |   Presentation   |   01/21/2009   |   .doc   |   7 pages
Document abstract : « First, post-parliamentary strategies cannot be seen as a of the EU in the national media, or the SCHARPF Fritz, Governing in Europe effective and democratic? ...»

Synopsis abstract : «Introduction.. Structural factors for blunted parliamentarism at EU level.. The absence of a cohesive European political community.. Political obstacles to a 'full' parliamentarization of the EU.. Post-parliamentary strategies: Theorizing and...»

Communicating the Fight for Polio Vaccines

Science & technology   |   Medical studies   |   Presentation   |   06/05/2008   |   .doc   |   3 pages
Document abstract : « populations; The format for this media would consist of the fact that an effective vaccine system and coordination of immunization strategies (Patriarca 1994). ...»

Synopsis abstract : «Developing nations are especially struggling to fully eradicate polio. Communication about polio and polio vaccines has had a tumultuous history in Africa. Beyond the attitudes and fears specific to polio-affected populations. The format for this...»

Marketing communication: Nescafe

Business & market   |   Marketing   |   Presentation   |   01/21/2009   |   .doc   |   8 pages
Document abstract : « Target marketing is one of the most effective business strategies that are aiming of values and attitudes, consumption patterns and media behavior is ...»

Synopsis abstract : «Executive summary.. Introduction.. Nescafe history.. A situation analysis.. Competitiors.. Promotional objectives.. Life stage marketing.. A brand for life.. Target groups.. The main message.. Main objectives.. Marketing communication...»

Apple computers

Business & market   |   Business strategy   |   Presentation   |   07/20/2008   |   .doc   |   3 pages
Document abstract : « s key positioning strategies involves the effective use of A more selective media mix that effectively and altering some of its current positioning strategies. ...»

Synopsis abstract : «Increasing profitability.. Strategies to position product.. Brand equity.. Sales of Apple products.. The issue that Apple will face in the future. . Possible solution to Apple's market share and advertising.....»

It's Funny because it's True: The Role of Comedy in the Alternative Media

Philosophy & literature   |   Literature   |   Presentation   |   08/07/2007   |   .doc   |   8 pages
Document abstract : « Why is humor so much more effective in The Viacom, one of the largest media corporations in You re part of their [politicians and corporations ] strategies. ...»

Synopsis abstract : «Introduction. I get my news from a fake anchor: Comedy news programs. Jon Stewart's The Daily Show . The Colbert Report: The guise of a political platform . Mustering a positive reaction. All the fake news thats fit to print: Satire newspapers and...»

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