The impact of television advertisement on children

Political science   |   Social sciences   |   Presentation   |   01/15/2009   |   .doc   |   4 pages
Document abstract : « The growth of internet. New contexts to target children. Children's comprehension of television advertising. Effects of advertising on children. ...»

Synopsis abstract : «Introduction.. The increasing commercialization of childhood.. The changes in media environment.. New ways of communicating for marketers.. The growth of internet.. New contexts to target children.. Children's comprehension of television...»

What are the most efficient media and related strategies used by companies to target children?

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   20 pages
Document abstract : « Barrie Gunter and Adrian Furnham (1998:144) argue that younger children are more susceptible to the effects of television advertising than older children. ...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

What role does the media play in the political process?

Political science   |   Political science   |   Presentation   |   01/09/2009   |   .doc   |   4 pages
Document abstract : « so dramatically that televised political advertising is now So important has television news coverage of politics its positive or negative effects, exposure to ...»

Synopsis abstract : «Introduction.. Exploring the power of the media over the political process. . The relationship between politics and the media.. Mass media - more powerful than any politician.. Criticism for ignoring the issue underlying elections.. The capacity to...»

Modern media and the future of advertising

Arts & media   |   Journalism   |   Presentation   |   07/30/2008   |   .doc   |   5 pages
Document abstract : « McDonalds advertising presenting the food as nutritious industrial inducements and dramatic effects of global largely passive consumers of television or print ...»

Synopsis abstract : «Introduction.. A national monitor of electronically broadcasted marketing. . The socialization and glamorization of blatantly harmful products.. Sociological studies and psychologists conducting consumer experiments. . Long-term business...»

Advertising and branding in society

Business & market   |   Marketing   |   Presentation   |   07/23/2008   |   .doc   |   6 pages
Document abstract : « Morgan Spurlock examines the effects of this particular have been cut from television altogether While advertising spots frequently promote their product using ...»

Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»

The Female Gender Role in the Media An Analysis of Three Studies

Social studies   |   Psychology   |   Presentation   |   04/19/2008   |   .doc   |   3 pages
Document abstract : « It has many positive and negative effects on our that 70% of the women portrayed on television were thin 30 minutes of TV programming and advertising can alter ...»

Synopsis abstract : «Introduction. The first theme that all of the articles agreed on . The second theme: The brief exposure to the media. Conclusion. Work cited....»

Feeding the American Family: Feminism and Food

Political science   |   Social sciences   |   Presentation   |   06/09/2008   |   .doc   |   6 pages
Document abstract : « But, the detrimental effects that the fast food industry has on car or in front of the television, one of is not the answer, their advertising strategies could ...»

Synopsis abstract : «In the post-World War II era, America found more women in the workforce than it had ever before. . McDonald's first restaurant opened for business in 1955 (?Where it all began?), and today, it is the largest fast food chain worldwide. . Marketing...»

A discussion of agenda-setting theory & practical application of AST to Public Relations

Business & market   |   Marketing   |   Presentation   |   11/04/2008   |   .doc   |   9 pages
Document abstract : « Media agenda-setting effects have been demonstrated with time, especially for heavy television watchers. to issues including history, advertising, foreign, and ...»

Synopsis abstract : «Introduction.. The agenda-setting theory (AST).. The media influencing the public's awareness of events.. Richard K. Fox - editor of the National Police Gazette.. The publication of 'Public Opinion.'. Motion pictures and unacceptable behavior.. The...»

The media's impact on women's body image

Political science   |   Social sciences   |   Presentation   |   07/07/2008   |   .doc   |   6 pages
Document abstract : « the basic foundations of advertising in mass media in particular television to better Advertising Age, 76(34), 18. The thin standard: Effects on body image. ...»

Synopsis abstract : «Introduction.. Women's Body Image and the Media.. Cultivation Theory.. Uses and Gratification Theory.. Media Analysis of Advertising.. Advertising Images of the Past.. Changes Taking Place.. Conclusion.....»

How is sexuality and sexual behavior in the developing world shaped by globalization?

Social studies   |   Sociology   |   Presentation   |   05/19/2008   |   .doc   |   5 pages
Document abstract : « billboards, sides of buses, radio, television, and on as objects of desire in advertising affects gender argue Lim and Dissanayake, the effects often result in ...»

Synopsis abstract : «Introduction. The rising demand and consumption of Western products . The globalization of media images. The global or western ideal. The sex industry . The spread of consumer culture and border crossing sex work. Conc...»

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