The Case of Dasani
Synopsis abstract : «Introduction.. Description of the current brand situation.. The market of the water.. Brand history.. Brand equity management system.. The 4P of Kotler.. Porter matrix.. SWOT analyze.. Our proposal: The new marketing strategy.. The customer based...»
M&M's, the "funniest" strategy
Synopsis abstract : «Introduction.. History.. The first target.. The second target.. Evolution of the characters from their creation to present days.. Evolution of the packages.. M&M's chocolate market.. Evolution of the range of products.. Conclusion.. The...»
Rezidor SAS: CRM in the hospitality industry
Synopsis abstract : «Introduction.. CRM value chain analysis.. Customer portfolio analysis.. Customer intimacy.. Network development.. Value proposition development.. Manage customer lifecycle.. Leadership.. Recommendations.. Gold points by Rezidor SAS...»
Mcdavid's International
Synopsis abstract : «Executive summary.. Company history.. Financial performance 2000-2006.. SWOT analysis.. Strengths.. Weaknesses.. Opportunities.. Threats.. Key competitor analysis.. External environment.. The need for new products.. Research methodologies.. Research...»
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»
Case study: Woolworths turnaround strategy 2007
Synopsis abstract : «Introduction.. The industry's dominant economic features.. Forces that drive the industry change and impact of each on competitive intensity and industry profitability. . The market positions that rivals occupy.. The strategic moves that rivals...»
Implementing Monoprix in Japan
Synopsis abstract : «General introduction.. Executive summary.. Objective.. Company summary.. Company ownership.. Products.. Japan business environment summery.. General strategy.. Entry means: Choosing local partner.. Business scale and category.. Target...»
Doing business in Venezuela
Synopsis abstract : «Pictures and maps.. Websites.. Communication: Description of the communication style, issues and problems.. Cultural values.. Cultural values according to Hofstede's model.. Cultural values according to Trompenaars' model.. Business...»
D'Light Handbag (business plan)
Synopsis abstract : «Executive summary.. Description of business.. Financial summary.. Business differentiators.. Business credibility.. The company and industry.. Purpose of the company.. Company founders and skill sets.. Competitive differentials.. Products and...»
Cultural differences in management
Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»
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