Job analysis: Marketing manager
Synopsis abstract : «Introduction.. Job description.. Position responsibilities.. Employment standards.. Questionnaires.. Conclusion.. Bibliography.....»
"Dr Tasty": Business plan of a healthy fast-food
Synopsis abstract : «Executive summary.. The offer.. The market.. The staff.. Financing.. Presentation.. The project (Description, SWOT).. The means (new technology and patent).. Market and competitors.. Nature of the market.. Customers.. Competitors.. Strategies of 'Dr...»
General Motors Company : an analysis
Synopsis abstract : «History.. Environment.. General environment.. Stakeholders.. Business environment.. Institutional structure.. Ownership.. Governance.. Corporate Strategy.. Organisational profile.. Organisational structure.. Organisational systems.. Organisational...»
How can a large global company like Coca-Cola manage its human resources efficiently? The example of the US divisions
Synopsis abstract : «Introduction.. Performance management.. Rating system.. Disadvantages and advantages.. Recommendation.. Compensation and grading system.. Advantages and disadvantages.. Recommedation.. Career development.. Targeted selection.. Advantages and...»
The journal Liberation and the young French readership
Synopsis abstract : «Executive summary.. Introduction.. Presentation of Liberation.. Presentation of the marketing field study.. Background of the marketing field research project.. Research of problem methodology.. Research design.. Results.. SPPS: Statistical...»
An implementation of the AIM and DRIVE method
Synopsis abstract : «Executive summary. Background. Bobs farm stores. Description of commodity/service to analyze. Why this particular project. Agreeing on a primary cost. Identifying critical costs in the supply chain. Process maps. Secondary and tertiary...»
Working time management
Synopsis abstract : «What is working time?. How do we measure the time at work?. Few explicative assumptions on the relationship between the intensity and duration of working hours.. The time management attached to a company.. The different conceptions of...»
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»
Ikea culture
Synopsis abstract : «Introduction.. The Swedish culture.. The IKEA concept.. IKEA's concept in Sweden: The 'IKEA Spirit'. How is the firm culture constructed in general?. The sources of the IKEA firm culture.. The characteristics of IKEA firm culture.. IKEA's adaptation...»
Fair trade in Europe: overview and perspectives
Synopsis abstract : «The concept Fair Trade in Europe.. Definition of the concept according its actors.. Principles and objectives of this movement.. Fair Trade organisations and related groups.. Presentation and function of the international organisations.. Overview of...»
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