Media Ownership, Political Economy And Media Content
Synopsis abstract : «Introduction. The mass media as a form of capitalist enterprise . The first filter . Ben H. Bagdikian's book 'the media monopoly'. Advertising . The need for sources of information . Attacking the media by the generation of a negative...»
How the Chinese government's control of the media impacts Chinese society
Synopsis abstract : «Introduction.. China's Media?A Historical Review.. Modern Media in China.. Control of the Internet in China.. Conclusion.....»
To what extent is the British newspaper market is a pluralist market?
Synopsis abstract : «Introduction.. The newspaper market in the perspective of a pluralist democracy.. Results the evolution of the British newspaper market.. Dependence on advertising revenue.. A free and creative production of news.. The general Marxist view of...»
Ghosts of Marx's camera obscura
Synopsis abstract : «Mannheim, Niebuhr and Marx: Sociology of knowledge and national ethic.. Enacted Ideologies in Bourdieu and Gramsci.. Differences in 19th and 20th Century Social Structures.. Conclusion.....»
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»
The clout of the British aristocracy
Synopsis abstract : «Introduction.. How the Aristocracy managed to maintain its privileges.. A leading class in the economic development of Britain.. An active political body.. A remaining social class thanks to cultural specificities.. How the aristocrats see...»
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