Heineken premium light

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   10 pages
Document abstract : « with major Hollywood releases (Casino Royale) Hispanic marketing hypermarkets (Carrefour, Géant Casino, Monoprix?) for Product placement: In order to face the ...»

Synopsis abstract : «Introduction.. Heineken Premium Light in the US Market.. Marketing plan.. Results.. Success factors.. What about the launch of the Heineken Premium Light in France?. The development of the light product category in France.. Marketing plan for the...»

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