E-Commerce in France compared to other developed countries

Economics & finance   |   Economics   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : « publicity from the likes of IBM advertising campaigns, has 2002 and May 2003, near a sample of 10.000 benchmark.fr/catalogue/publication/73/resume/index.shtml ...»

Synopsis abstract : «Introduction.. What is e-commerce?. Presentation of e-commerce in France.. Comparison to other developed countries.. Conclusion.. References.....»

Supermarkets face out food discounters: from buying to shopping

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   24 pages
Document abstract : « To finish, the conclusion should resume the content of Price (cost, elasticity), Promotion (advertising, PR) and on large and representative sample (West: 1999 ...»

Synopsis abstract : «Abstract.. Introduction.. Similarities and differences between supermarkets and food discount stores.. Some definitions.. Differences: 4 P's.. How food stores influence and affect the making decision process of consumers?. Low price strategies.. A...»

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