The evolution of sex imagery in French advertising

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   17 pages
Document abstract : « The ethics concerning the advertising consider the sex images as abuses that are not merely hypothetical possibilities but realities in much advertising. ...»

Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»

Comments on "Thank you for smoking" by Jason Reitman in the light of business ethics

Arts & media   |   Film studies   |   Presentation   |   01/16/2009   |   .doc   |   3 pages
Document abstract : « I think that on this account utilitarian ethics have at least the advantage of They are directed at lobbying, and placing cigarettes in movies and advertising. ...»

Synopsis abstract : «Introduction.. Nick's only real friends.. A deal for product placement in a sci-fi blockbuster.. An example of the perfect negation of business ethics.. Nick respects freedom of opinion above all. . Conclusion.. Bibliogr...»

The study of a famous Australian wine company : Banrock Station

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : « Ethics and consumption are two important elements that can make the strengths of the TV ad must be based on the three elements of the advertising skills: the ...»

Synopsis abstract : «Introduction.. How to meet the demands of a new market?. How to find necessary communication tools?. How to use the brand name 'Australia' as a market position reinforcement?. A name for each wine.. A possible creation of a label.. Teaching...»

Feeding the American Family: Feminism and Food

Political science   |   Social sciences   |   Presentation   |   06/09/2008   |   .doc   |   6 pages
Document abstract : « More and better education is always at the forefront of solving any social problem. For one thing, advertising ethics come into play in this debate. ...»

Synopsis abstract : «In the post-World War II era, America found more women in the workforce than it had ever before. . McDonald's first restaurant opened for business in 1955 (?Where it all began?), and today, it is the largest fast food chain worldwide. . Marketing...»

E-Leclerc in China: Fictive case

Business & market   |   Marketing   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : « Marketing Programs A / Integrated Marketing Communications plan B / Advertising & Promotion C have to manage their supermarket respecting the ethics and the ...»

Synopsis abstract : «Executive summary.. Situation analysis.. Situation analysis: Category factors (Porter's 5 Forces Model).. Situation analysis: Environmental factors.. Current marketing strategy.. Product features matrix.. Benchmark of product features...»

The injustice of appearance discrimination

Political science   |   Social sciences   |   Presentation   |   02/26/2009   |   .doc   |   5 pages
Document abstract : « 1998: 18. Crow, Stephen. "Affirmative Action for a Face Only a Mother Could Love?" Journal of Business Ethics 11 (2000): 869-875. Advertising Age. ...»

Synopsis abstract : «Introduction.. Discrimination.. My experience with appearance discrimination.. Stereotyping as a cause of appearance discrimination.. Subconscious judgments based on appearance.. Employers who practice appearance discrimination.. The perfect world...»

Human resource guide for managing the Forensic Certified Public Accountant

Business & market   |   Accounting   |   Presentation   |   01/27/2009   |   .doc   |   8 pages
Document abstract : « Advertising through these networks will ensure candidates have some experience in the accounting At no time should an employee s ethics in a business matter be ...»

Synopsis abstract : «Introduction.. The ultimate goal of the company.. Tips for the selection process.. The job analysis.. The process of gathering data to describe the job of the FCPA . Selection process.. The job of the Forensic Certified Public...»

Sounds a-like but not quite: Is the trademark infringed?

Law & contracts   |   Business law   |   Presentation   |   07/03/2008   |   .doc   |   5 pages
Document abstract : « or association of such person with another person ( ) in commercial advertising or promotion infringement laws are just a matter of business ethics which are ...»

Synopsis abstract : «Introduction.. The trademark's legal matters.. The issue of trademarks with similar sounds.. Conclusion.....»

Mcdavid's International

Business & market   |   Marketing   |   Presentation   |   02/05/2009   |   .doc   |   25 pages
Document abstract : « Role of Ethics in Marketing The fast food industry has been accused of Consumers are demanding action on the advertising and marketing of 'unhealthy' foods to ...»

Synopsis abstract : «Executive summary.. Company history.. Financial performance 2000-2006.. SWOT analysis.. Strengths.. Weaknesses.. Opportunities.. Threats.. Key competitor analysis.. External environment.. The need for new products.. Research methodologies.. Research...»

Cultural project: Museums in Bradford

Arts & media   |   Journalism   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : « Besides, machineries printed advertising, books Gallery n 4 : Woollen gallery As Bradford nuclear disarmament (Room 2), to the modern day ethics of peace ...»

Synopsis abstract : «Introduction.. National Media museum.. Introduction.. The photography and film.. Current and future exhibitions.. Plans for year 2008.. Industrial museum.. Introduction.. Galleries.. Extra activities.. Colour...»

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