The study of a famous Australian wine company : Banrock Station
Synopsis abstract : «Introduction.. How to meet the demands of a new market?. How to find necessary communication tools?. How to use the brand name 'Australia' as a market position reinforcement?. A name for each wine.. A possible creation of a label.. Teaching...»
The Chinese wine market (2006)
Synopsis abstract : «Executive summary.. China wine market.. Current situation.. Market summary: Demography, needs, trends and growth.. SWOT Analysis.. Competition.. Key to success.. Critical issues.. Marketing strategy.. Marketing mission.. Marketing...»
Heineken premium light
Synopsis abstract : «Introduction.. Heineken Premium Light in the US Market.. Marketing plan.. Results.. Success factors.. What about the launch of the Heineken Premium Light in France?. The development of the light product category in France.. Marketing plan for the...»
Implementing Monoprix in Japan
Synopsis abstract : «General introduction.. Executive summary.. Objective.. Company summary.. Company ownership.. Products.. Japan business environment summery.. General strategy.. Entry means: Choosing local partner.. Business scale and category.. Target...»
Australia, Britain and the EU
Synopsis abstract : «Introduction.. Trade: A healthy and growing relationship.. 2006 trade results.. Australia, the EU and wine: A 'special relationship'.. The EU and its increasing role on the world scene: what consequences for its relationship with Australia?. A...»
The suburbs in France: Drugs, violence & riots
Synopsis abstract : «Introduction.. Characteristics of a suburb.. Origins and geographical location.. Housing.. Kind of population.. Living conditions.. Violent riots.. Drugs in the suburb.. The distribution of drugs.. Cannabis among youth.. The relationship between...»
E-Commerce in France compared to other developed countries
Synopsis abstract : «Introduction.. What is e-commerce?. Presentation of e-commerce in France.. Comparison to other developed countries.. Conclusion.. References.....»
Ankara: The capital of Turkey
Synopsis abstract : «Introduction.. Location and history.. Location.. Archaeological remains from Stone Age hunters.. The Achaemenid Persians.. Diocletian's persecution of Christians.. The drought in the middle of the ï¬fth century . The Sassanian's...»
Initial Public Offerings: an Outlook through Game Theory
Synopsis abstract : «Introduction. IPOs and challenges to market efficiency . IPOs and the issue of information. Distortion mechanisms and waste of value through underpricing. The key role of investment banks. The Auction Model for setting the price: A viable...»
The democratization of luxury
Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
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