To what extent does e-commerce favour market facilitation over consumer objectives?
Synopsis abstract : «Introduction.. Challenges of E-Commerce.. International initiatives.. EU initiatives.. Conclusion.....»
The Sarbanes-Oxley Act
Synopsis abstract : «Introduction.. The origins and factors of the Sarbanes-Oxley Act.. A general context of failures.. The implementation of SOX to avoid any conflict of interests.. The manipulation of banking and corporate practices.. The contents of the...»
The U.S. intelligence system post 9/11
Synopsis abstract : «Introduction.. Terrorism: Its characteristics and motives. Is it preventable?. The intelligence process and it's setbacks.. The American Intelligence System pre-9/11& its failure to prevent the terrorist attacks.. The 9/11 Commission and the...»
M&M's, the "funniest" strategy
Synopsis abstract : «Introduction.. History.. The first target.. The second target.. Evolution of the characters from their creation to present days.. Evolution of the packages.. M&M's chocolate market.. Evolution of the range of products.. Conclusion.. The...»
Bank of America
Synopsis abstract : «History of the Company.. Strategic Evolution.. Mission/Major Goals of the Bank.. SWOT Analysis.. CEO Capability Analysis.. The Industry Environment.. Macroenvironmental Analysis.. Identification of Strategic Groups.. Industry Structure for Bank of...»
Modern media and the future of advertising
Synopsis abstract : «Introduction.. A national monitor of electronically broadcasted marketing. . The socialization and glamorization of blatantly harmful products.. Sociological studies and psychologists conducting consumer experiments. . Long-term business...»
Advertising influence on impulsive buying
Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»
Encompass online: Event management for musicians
Synopsis abstract : «Executive summary.. Problem identification.. Business overview.. Encompass's claims.. Online music competitors.. Cannes' Midem.. Barcelona's Sonar.. Problem analysis.. Conclusions and recommendations.. Summary.. Discussion problem in detail....»
Individual identity and global information. The global village (Mac Luhan)
Synopsis abstract : «Introduction. Media and information flows provided by ICTs . A huge digital environment which offers space for competing ideas . Marshall Mc Luhan's 'global village'. End of the 'given identity' fears and withdrawals: Individuals have to cope with...»
Employee motivation
Synopsis abstract : «Introduction.. Theories of motivation.. Worker considered as machine.. Emergence of psychology in the economy.. Issues of remuneration and its supplements.. Changes in legal context in terms of salary.. Direct salary and its peripherals.. Balance of...»
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