The strategy of MC Donald's
Synopsis abstract : «Introduction.. History.. McDonald's fucntioning.. The franchise system.. Standadization in view of local arkets.. A strategy of low price and volume.. McDonald's development strategy.. Marketing at McDonald's.. Target.. Goal: Children.. Brand...»
The class action lawsuits
Synopsis abstract : «Introduction.. Meaning of class action.. The consequences of the development of class actions on the western countries legal systems.. Critics.. The billionaire American lawyers.. Are class actions coming to France?. The example of the 'big fat'...»
"How should we define globalization?"
Synopsis abstract : «Introduction.. Which areas are affected by globalization?. An attempt at defining the concept of globalization.. Is globalization synonymous with internationalization?. Conclusion.. Bibliography.....»
"Dr Tasty": Business plan of a healthy fast-food
Synopsis abstract : «Executive summary.. The offer.. The market.. The staff.. Financing.. Presentation.. The project (Description, SWOT).. The means (new technology and patent).. Market and competitors.. Nature of the market.. Customers.. Competitors.. Strategies of 'Dr...»
Starbucks Corporation
Synopsis abstract : «Executive summary.. Starbuck's corporation.. Company overview.. History.. Present.. Trends.. External analysis.. Social demographic trends.. Economic climate.. International events.. Technological change.. Legal/Political conditions.. Cultural...»
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