Toyota case
Synopsis abstract : «Executive summary.. Introduction.. Charisma of the CEO.. Obsession for details.. Search for excellence.. Marketing strategy.. Adaptability and responsiveness.. Management of risks.. Trends and innovation.. Problems of Toyota's...»
Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460
Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»
Taylorism and the structural organization of Toyota
Synopsis abstract : «Taylorism.. The principles of Taylorism.. 'Toyotism' as a form of post-taylorism.. Toyota Motor Corporation.. The product.. The customers.. Toyota's performance compared with the competition.. Operation: The Toyota production system.. The structure...»
Corporate responsibility in the Automotive Industry
Synopsis abstract : «Introduction.. Problem statement.. Industry overview.. Discussion.. Value creation and responsibility.. Corporate social responsibility in the automobile industry and the need to be responsive.. What makes an organization credible.. The corporate...»
The green future of the car industry
Synopsis abstract : «Introduction.. Appraising of the cars situation nowadays.. Appraising of the production situation nowadays.. Appraising of the recycling situation nowadays.. Progress in work.. The cars of tomorrow.. The green cars energy for tomorrow.. Tomorrow, a...»
Evolution of success in the Japanese automotive industry
Synopsis abstract : «Introduction - The miracle of the Japanese automotive industry.. New businesses and imported technology.. Assimilating foreign technology and improving upon it. . Two important developments that allowed for the expansion of these industries.. The...»
Peugeot in the United States (2006)
Synopsis abstract : «Introduction.. Firm identity.. History.. Organisation.. Market statistics.. Objectives.. SWOT analysis.. SWOT matrix.. Expanding in the United States of America?. Characteristics of the country (P.E.S.T. Analysis).. Characteristics of the...»
General Motors Company : an analysis
Synopsis abstract : «History.. Environment.. General environment.. Stakeholders.. Business environment.. Institutional structure.. Ownership.. Governance.. Corporate Strategy.. Organisational profile.. Organisational structure.. Organisational systems.. Organisational...»
Can Japanese Sogo-soshas become common in Europe and USA with the system and its current situation?
Synopsis abstract : «Introduction.. The Japanese system.. What are a Sogo-sosha and a Keiretsu?. Japanese relationship: The Main Banks.. What are the negative and positive aspects of the 'First Trade Nation'?. Japanese history, Ere Meiji, krach.. History of...»
The positive effects of employee decision making
Synopsis abstract : «Introduction.. Statement of the problem.. Purpose of the study.. Hypotheses.. Definitions of terms.. Delimitations of the study.. Review of the literature.. Theoretical framework.....»
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