Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « Report the findings. design in case of description studies is a comparative design to formulate marketing strategies that may be beneficial for market player in ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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