Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « A study of marketing research practices in business indicates that millennium STRATEGIC MARKETING TRENDS (ANALYSIS OF WHITE GOODS CORPORATES) INTRODUCTION The ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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