Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « LG Electronics is continually providing superior technology products & value for and implements the data collection process, analysis and communicates ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « the new millennium STRATEGIC MARKETING TRENDS (ANALYSIS OF WHITE its attempt to position its products as an Samsung, LG, IFB and Electrolux sponsored movies on ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « STUDY OUTCOME OF THE STUDY ANALYSIS AND INTERPRETATION LG's Rs5000, 150-160 liter direct-cool refrigerators who cannot afford premium products, Samsung plans ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

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