The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « characterize most of the segments in this sector. Consumer Behavior It studies how individuals, groups and buy, use and dispose of goods, services, ideas, or ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

The impact of Foreign Direct Investment on the retail industry in India

Economics & finance   |   Finance   |   Theses   |   05/26/2009   |   .doc   |   102 pages
Document abstract : « well as on entry and exit behavior in the Food and Public Distribution, Department of Consumer Affairs, Govt. The services sector also grew by 10.6 per cent in ...»

Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « The process by which new products and services are developed. of the company competitor s strategies changes in the consumer buying behavior changes in ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « more because of the accent on consumer behavior intricacies with regard to products and services but also investment through increase impact with the consumer. ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?

Economics & finance   |   Finance   |   Theses   |   04/03/2009   |   .doc   |   40 pages
Document abstract : « more concerned regarding the herding behavior of overseas to effective globalization of its financial services sector. greater volume of consumer spending and ...»

Synopsis abstract : «Introduction. Background information and rationale of the study. Aims and objectives of the study. Research methodology. Literature review of the study. Policies of the government regarding Foreign Institutional Investors (FII) . Nature and quantity...»

Employee training

Business & market   |   Human resources   |   Theses   |   03/05/2009   |   .doc   |   46 pages
Document abstract : « of ECIL are as follows : Consumer Co-operative be deemed to have rendered satisfactory services if he bribes or illegal gratification, rude behavior in company ...»

Synopsis abstract : «Introduction.. Importance of training.. Training objectives.. Induction to training.. Training and development.. Benefits of training.. Benefits to the organization.. Benefits to the individuals.. Training methods.. On-the-job training...»

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : « that do nothing to engender consumer allegiance on intrapersonal aspects of customer behavior (Hansen,2000 exhibit towards brands, products, services, stores, as ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

Brand management in retailing in India

Business & market   |   Business strategy   |   Theses   |   05/06/2009   |   .doc   |   38 pages
Document abstract : « 5) duration of buyer search behavior - how long are several types of products: consumer products - used a finished product supplies and services - goods that ...»

Synopsis abstract : «Introduction. Research objective. Research methodology. An overview of marketing. Definition of marketing. Marketing mix. An overview of product management. What is product?. Three aspects of product. Classifications of product. Types of...»

The importance of plastic money in today's scenario

Economics & finance   |   Finance   |   Theses   |   05/10/2009   |   .doc   |   69 pages
Document abstract : « have given boost to there sector namely, Standard an attempt to understand the consumer behavior towards credit the consumers that the services being offered ...»

Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»

Creativity in advertising

Business & market   |   Marketing   |   Theses   |   04/03/2009   |   .doc   |   30 pages
Document abstract : « and focus on innovation in processes, products or services. ultimately join in the consumer s minds get and find environments that support creative behavior. ...»

Synopsis abstract : «Executive summary. What is creativity?. Objectives of creativity. Description/structure of the methodology/alternative solutions. Expected results/benefits. Characteristics of providers. Application. Types of firms/organisations concerned. What...»

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