A detailed look at brand management

Business & market   |   Management   |   Theses   |   05/12/2009   |   .doc   |   53 pages
Document abstract : « and need to incorporate some form of differentiation. porate brands such as General Electric, Hewlett-Packard may lack spe cific product associations because of ...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « and drawing agreement with Matsushita Electric Industrial Co upon the cost of inputs and general industry scenario believe will sell, and peddle product-benefits ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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