Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
Recruitment and selection procedure: A look at the Infosys BPO
Synopsis abstract : «Indroduction. Definition of Human Resource Management (HRM). Scope of HRM. HRM: Objectives and functions. Recruitment and selection needs. Purpose and importance. Steps in the selection process. Factors affecting recruitment. Essentials of selection...»
Performance of NBFC's in Indiabulls
Synopsis abstract : «Introduction. A background study of non-banking financial companies (NBFC). Objectives of the study. Importance of the study. Important financial analysis templates. Major benefits. Scope of the study. Review of literature. Roles and regulations of...»
Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system
Synopsis abstract : «Introduction. Usage of e-mail. Computer characteristics . E-mail communication . E-mail Abuse. The future. Technology integration to equate students. Continuing education among African Americans. Multiple impacts of introducing technology into...»
Women representation in politics: A comparative approach between France and the Nordic countries
Synopsis abstract : «Historical and empirical data illustrating the gap in women mobilisation. Rokkan's model on mobilisation of women in parliamentary politics. The main and illustrative data of women political representation in France and in the Nordic countries . The...»
Latinos and healthcare in the United States: Diverse challenges and unmet needs
Synopsis abstract : «Legality and coverage. The health of Latinos. Understanding health. The marketing of health to Latinos. Marketing to Hispanic. Arizona: Background and context. 1999: A 13 year old girl sufferes appendicitis in Maricopa County in Arizona. Policy...»
Online airline reservation system
Synopsis abstract : «Introduction. Background study of online airline reservation system. Problem description. Theoretical and conceptual development. What is Microsoft NET?. What are Service Oriented Architectures (SOA)?. What are the Current Microsoft Products and...»
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