Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « household and only 0.05% in rural household this OBJECTIVE OF THE STUDY: To study The strategic To analyze strategic marketing scenario in the white goods ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

Foreign exchange market in India with NPR Finance Ltd

Economics & finance   |   Finance   |   Theses   |   03/12/2009   |   .doc   |   59 pages
Document abstract : « BANKS The Group observes that the Regional Rural Banks (RRBs Mr. Rishi Todi and Mr. Varun Todi At present, the Group On the basis of this study we find outs the ...»

Synopsis abstract : «Introduction to the Foreign Exchange market. Introduction. History. Forex terms . Functions. Nature. Types. Limits. R.B.I. Guidelines to the Foreign Exchange Market. Current Guidelines. Latest Guidelines . Introduction to the NPR Finance...»

Working capital management at Britannia Industries Ltd

Economics & finance   |   Finance   |   Theses   |   06/17/2009   |   .doc   |   40 pages
Document abstract : « of the study The present study Britannia Industries by Executive Director, Finance Director, Marketing Director and of distribution in urban and rural markets. ...»

Synopsis abstract : «Objective of the study. Meaning of working capital management. Importance of working capital management. Company profile: Britannia Industries. History of the company. Significance of accounting policy. Ways to prepare a good working capital...»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « is selected from both urban and rural areas, the the analysis of the overall research study done for strategies to find out the marketing strategies, market ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

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