Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Foreign exchange market in India with NPR Finance Ltd
Synopsis abstract : «Introduction to the Foreign Exchange market. Introduction. History. Forex terms . Functions. Nature. Types. Limits. R.B.I. Guidelines to the Foreign Exchange Market. Current Guidelines. Latest Guidelines . Introduction to the NPR Finance...»
Working capital management at Britannia Industries Ltd
Synopsis abstract : «Objective of the study. Meaning of working capital management. Importance of working capital management. Company profile: Britannia Industries. History of the company. Significance of accounting policy. Ways to prepare a good working capital...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
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