The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « Bibliography. The customer is the king: Relationship marketing CONTENTS CHAPTERS PAGE NO. Chapter 1 Description of the topic An Introduction ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail – Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

Sales-side process automation to improve integration: An exploratory research

Business & market   |   Business strategy   |   Theses   |   05/08/2009   |   .doc   |   51 pages
Document abstract : « The pros and cons of supplier relationship management (SRM Internet economy, the customer is most definitely king. purpose is to create a customer, the business ...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

A look at the consumer response to creativity in advertising

Business & market   |   Marketing   |   Theses   |   02/20/2009   |   .doc   |   56 pages
Document abstract : « point of marketing is to satisfy customer needs and development of advertisements allows for this dynamic relationship. Reid, King & DeLorme (1998) extend this ...»

Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»

A detailed look at brand management

Business & market   |   Management   |   Theses   |   05/12/2009   |   .doc   |   53 pages
Document abstract : « the customers do not have a relationship with any expensive to a company than new customer development. Gerber means "baby care," and Chun King means "Chinese ...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

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