The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « It gives cost benefits. It delivers a standard of living. Ethics in advertising Ethics is a choice between the good and bad, between right and the wrong. ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « of advertisement in newspapers and magazines, the commissions of advertising agencies, etc. would ensure that the media followed the code of ethics in letter ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

A look at the consumer response to creativity in advertising

Business & market   |   Marketing   |   Theses   |   02/20/2009   |   .doc   |   56 pages
Document abstract : « by Ang & Low (2000) that all three dimensions of advertising creativity need medium, and input gathered from pre-test participants and Ethics Committee members ...»

Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»

Integrid Media Pvt Ltd

Business & market   |   Management   |   Theses   |   03/20/2009   |   .doc   |   45 pages
Document abstract : « The company is very high on professional ethics and acts with ranging from public relations (PR), events and sponsorship to advertising, interactive advertising ...»

Synopsis abstract : «Introduction. Company profile. Key differentiators . Corporate governance. Organizational stakeholders. Inside stakeholders. Outside stakeholders. Strategic objectives of the company. Key business objectives. Television Ad sales. Internet...»

Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system

Social studies   |   Educational studies   |   Theses   |   05/05/2009   |   .doc   |   71 pages
Document abstract : « of e-mail misuse suggests the need for teaching computer ethics and proper an Internet connection, for it is the junk mail of cyberspace, advertising and other ...»

Synopsis abstract : «Introduction. Usage of e-mail. Computer characteristics . E-mail communication . E-mail Abuse. The future. Technology integration to equate students. Continuing education among African Americans. Multiple impacts of introducing technology into...»

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