The impact of Foreign Direct Investment on the retail industry in India
Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»
Analysis of the Indian banking sector
Synopsis abstract : «Introduction. An overview of Indian banking industry. Economic analysis. Current problems of Indian economy. Inflation. Surplus liquidity. Appreciating Rupee. Government bonds and securities. The importance of foreign exchange market. Reserve Bank...»
The impact of FIIs on Indian National stock exchange and how effective the Government is in Liberalizing and controlling the National Stock exchange?
Synopsis abstract : «Introduction. Background information and rationale of the study. Aims and objectives of the study. Research methodology. Literature review of the study. Policies of the government regarding Foreign Institutional Investors (FII) . Nature and quantity...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
The importance of plastic money in today's scenario
Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»
Working capital management at Britannia Industries Ltd
Synopsis abstract : «Objective of the study. Meaning of working capital management. Importance of working capital management. Company profile: Britannia Industries. History of the company. Significance of accounting policy. Ways to prepare a good working capital...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
Credit appraisal system at Standard Chartered Bank and the SME credit department
Synopsis abstract : «Introduction. Review of literature. Types of risk and lending. A study of traditional and modern credit process. Risk assessment vs risk measurement. Drivers of credit organization. The five C's of credit. Aggregate credit risk exposure and...»
Competency mapping in an organization
Synopsis abstract : «Introduction. Meaning and definition of competency. Behavior indicators and key indicators. Categories of competencies. Meaning and concept of competency mapping. Competency models. Uses of competency mapping. Role of competency in identifying...»
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