Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « technology behind it, was the last word in man s quest for perfect communications. We cannot run a four-minute mile like the Olympic athletics, yet we know the ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

Knowledge, growth without scale effects, and the product life cycle

Economics & finance   |   Economics   |   Theses   |   07/27/2006   |   .doc   |   260 pages
Document abstract : «Introduction; Growth and scale effects: Knowledge and scale effects in growth; Empirical evidence; Models of growth without scale effects. ...»

Synopsis abstract : «Introduction. Growth and scale effects. Knowledge and scale effects in growth. Empirical evidence. Models of growth without scale effects. Knowledge, R and D and spillovers at the firm. Firm size and growth. R and D and pure knowledge...»

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