Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « WIL was incorporated in 1960 in collaboration with Kelvinator International Corporation, USA. top end, BPL has Digital BPL, a competitor for Sony and Panasonic ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

Mergers and Acquisitions: reasons and consequences at the international market

Economics & finance   |   Finance   |   Theses   |   07/11/2006   |   .doc   |   40 pages
Document abstract : « As to suppliers, they could supply more to bigger corporation and profit from lower risk of credit pay like l'Oréal, General Electric, Sony, Nokia, Nestle, BMW ...»

Synopsis abstract : «Abstract. Introduction and methodology. Mergers and acquisitions: The overview. Definition of mergers and acquisitions. Classification of mergers and acquisitions. Modes of payment for mergers and acquisitions. Motivations behind mergers and...»

The importance of plastic money in today's scenario

Economics & finance   |   Finance   |   Theses   |   05/10/2009   |   .doc   |   69 pages
Document abstract : « company entered the field in 1958, while Hilton credit corporation initiated the Services business, introduction of the Driver's Edge and Sony Citibank cards ...»

Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»

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