Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Human Resources: New vistas & challenges
Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»
Impact of effective leadership in an organization
Synopsis abstract : «Introduction. Methods of developing effective leadership. Example of Infosys . Leadership theories . Trait theory of leadership. Behavioral theory. Situational or contigency theory. Fiedlers contigency approach ...»
The impact of advertisement on the buying behavior with reference to the consumer durables
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Effective management strategies in the IT sector
Synopsis abstract : «Introduction. Main objectives of the study. Sources of data. IT sector in India. Recent performance of India's IT sector. Projected growth. IT enabled services. Concept of stress and related areas. Stress management. Research design. An overview of...»
Recruitment and selection procedure: A look at the Infosys BPO
Synopsis abstract : «Indroduction. Definition of Human Resource Management (HRM). Scope of HRM. HRM: Objectives and functions. Recruitment and selection needs. Purpose and importance. Steps in the selection process. Factors affecting recruitment. Essentials of selection...»
A look at the consumer response to creativity in advertising
Synopsis abstract : «Introduction.. Topic.. Summary of second and third chapters.. The importance of creativity in advertising.. Effective advertising.. The need for a strong marketing background.. The elements of effective advertisements.. Factors affecting...»
Indian financial market
Synopsis abstract : «Introduction.. Capital market.. Secondary market.. Capital market intermediaries.. Other intermediaries.. Instruments.. Capital market processes.. Need for the study.. Trading methodology.. Significance of the study.. Scope of the study.. Data...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
All you wanted to know about insurance
Synopsis abstract : «Insurance. Principles of insurance. Indemnification. History of insurance. Types of insurance. Reinsurance. Types of Reinsurance. Role of Reinsurance. Reinsurance is insurance for insurers. Reinsurance stabilizes primary insurers. Reinsurance offers...»
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