The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « researches had long noted that consumer did not always act or react as economic theory would suggest. Advertising gives consumer a wide choice and makes ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « theory with practice of the theory on experiential customer's sociocultural context (in consumer markets) or search Information processing Choice Culminates in ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

The impact of Foreign Direct Investment on the retail industry in India

Economics & finance   |   Finance   |   Theses   |   05/26/2009   |   .doc   |   102 pages
Document abstract : « can lead to more informed choice and greater and culture services, manufacturing of consumer goods, agro However economic theory provides us with many reasons ...»

Synopsis abstract : «Introduction. Objective of the study. Overview of the literature and organization of the study. India at a glance. The Indian economy. The highlights of the Indian economy. Snap shot of the Indian economy. The growth of consumer market in India. The...»

Creativity in advertising

Business & market   |   Marketing   |   Theses   |   04/03/2009   |   .doc   |   30 pages
Document abstract : « versus Innovative Invention versus Discovery Theory versus Invention justify advertising and their choice of agencies ultimately join in the consumer s minds ...»

Synopsis abstract : «Executive summary. What is creativity?. Objectives of creativity. Description/structure of the methodology/alternative solutions. Expected results/benefits. Characteristics of providers. Application. Types of firms/organisations concerned. What...»

Knowledge, growth without scale effects, and the product life cycle

Economics & finance   |   Economics   |   Theses   |   07/27/2006   |   .doc   |   260 pages
Document abstract : « goods, is the complex interaction between factors like consumer preferences, demand time, not everybody would be able to construct the theory of relativity as ...»

Synopsis abstract : «Introduction. Growth and scale effects. Knowledge and scale effects in growth. Empirical evidence. Models of growth without scale effects. Knowledge, R and D and spillovers at the firm. Firm size and growth. R and D and pure knowledge...»

Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   46 pages
Document abstract : « store brands, new retail forms, growing consumer price and building and customer retention Much marketing theory in the If the advertiser made a choice that he ...»

Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»

A study of capital structure trend in the Indian steel industry

Business & market   |   Accounting   |   Theses   |   05/13/2009   |   .doc   |   61 pages
Document abstract : « have a profound influence on the capital structure theory ever since period, the return interval and the choice of the by way of a Steel Consumer Council exists ...»

Synopsis abstract : «Introduction. Capital structure. Modigliani-Miller approach. A capital structure trend in Indian Steel industry. Research design. Statement of the problem. Objectives of study. Scope of the study. Operational definitions. Methodology. Limitations of...»

Employee training

Business & market   |   Human resources   |   Theses   |   03/05/2009   |   .doc   |   46 pages
Document abstract : « Theory can be related to practice in this method The multiple-choice questions consist of four alternatives to of ECIL are as follows : Consumer Co-operative ...»

Synopsis abstract : «Introduction.. Importance of training.. Training objectives.. Induction to training.. Training and development.. Benefits of training.. Benefits to the organization.. Benefits to the individuals.. Training methods.. On-the-job training...»

Mergers and Acquisitions: reasons and consequences at the international market

Economics & finance   |   Finance   |   Theses   |   07/11/2006   |   .doc   |   40 pages
Document abstract : « in order to be able to study consumer demand and its This choice can be explained by the fact that goal of shareholder's value creation and the ?Agent theory? ...»

Synopsis abstract : «Abstract. Introduction and methodology. Mergers and acquisitions: The overview. Definition of mergers and acquisitions. Classification of mergers and acquisitions. Modes of payment for mergers and acquisitions. Motivations behind mergers and...»

Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system

Social studies   |   Educational studies   |   Theses   |   05/05/2009   |   .doc   |   71 pages
Document abstract : « and the National Academy of Engineering (1995) confirms this theory: Technology deployed resources, and as a balance for subjective multiple choice test scores ...»

Synopsis abstract : «Introduction. Usage of e-mail. Computer characteristics . E-mail communication . E-mail Abuse. The future. Technology integration to equate students. Continuing education among African Americans. Multiple impacts of introducing technology into...»

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