The changing face of consumer behavior in response to organized retail markets in India

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   33 pages
Document abstract : « THE STUDY To study the Consumers behavior in response Today, the consumer is discerning and equates brand to national brands and un-branded goods and services. ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

An empirical study of the Scottish attitude towards mobile phone product and services

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   44 pages
Document abstract : « towards mobile phone product and services the findings to identifying the consumer attitude, behavior, habits to identify the gap between consumer attitude and ...»

Synopsis abstract : «...»

A study on the Indian railways

Arts & media   |   Business strategy   |   Research papers   |   05/27/2009   |   .doc   |   31 pages
Document abstract : « is the methodology used to study consumer behavior. needs, to learn how consumer perceive products Value SATISFACTION BEHAVORIAL INTENTION Services value takes ...»

Synopsis abstract : «Introduction. Meaning and definition of marketing management. Understanding the customer and customer satisfaction. Meaning of railway. Communication revolution. The first railways station in the world. History of railways in India. Development of...»

A comparative study of Malaysian Airlines

Business & market   |   Business strategy   |   Research papers   |   05/27/2009   |   .doc   |   39 pages
Document abstract : « have largely come from goods sector where it distribute want satisfying product and services to present Consumer Behavior The term consumer behavior refers to ...»

Synopsis abstract : «Introduction. Market . Philip Kotler . Importance of marketing . International marketing v/s domestic marketing. Industry profile. History of aeroplane. The Wright brothers aeroplane . Airliners of the1920's. History of the airline in...»

A study on the White Goods Corporates

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   35 pages
Document abstract : « The process by which new products and services are developed. of the company competitor s strategies changes in the consumer buying behavior changes in ...»

Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»

A study on mutual funds and investors behavior

Economics & finance   |   Finance   |   Research papers   |   05/28/2009   |   .doc   |   33 pages
Document abstract : «A study on mutual funds and investors behavior Mutual fund the time when mindset of the consumer changed to is one of the largest financial services groups in ...»

Synopsis abstract : «Introduction. The major advantages offered by mutual fund to all investors. Disadvantages of mutual funds. History of mutual funds. Major mutual fund companies in India. Association of mutual funds in India . The objectives of AMFI. The regulatory...»

An analysis of the Indian retail industry

Business & market   |   Business strategy   |   Research papers   |   09/23/2009   |   .doc   |   63 pages
Document abstract : « followed by durables, furniture, and food services continue to The purchase behavior would be or saving time, appropriate price From the consumer point of ...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

A study on GE's business strategy

Business & market   |   Business strategy   |   Research papers   |   05/22/2009   |   .doc   |   40 pages
Document abstract : « To determine means to provide value added services to the retailers and Retailer perception largely influences consumer buying behavior since non ...»

Synopsis abstract : «Executive summary. The lighting industry. History of light. Lighting: The last one hundred years. Organization profile. History of General Electric . About GE: A six sigma company. GE global businesses. About GE lighting. Product...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « into the foreground of the consumer retail arena focus on satisfying impulse behavior through creative the mobile commerce shopping services sector arise from ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

A survey on recruitment advertisements

Business & market   |   Human resources   |   Research papers   |   05/26/2009   |   .doc   |   35 pages
Document abstract : « shoppers, their likes and dislikes, their behavior pattern. A brief summary of the various services that Mudra a stronger bond between brand and the consumer. ...»

Synopsis abstract : «Introduction. Advertising mix factors. Advertising budget. Mudra Communications Pvt Ltd . Values. Services. Public relations. Activities of horizons . Advertising archives. Digital consultancy for brands. Business referrals. Organizational...»

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