A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « back to their customers not only in terms of the obvious goal of improved customer service, but in incentives, gifts and other perks for customer loyalty. ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

Retention of guest with reference to reservation system used by the front office of a hotel

Business & market   |   Business strategy   |   Research papers   |   08/25/2009   |   .doc   |   28 pages
Document abstract : « Quality control. Finding customer trends and customer expectation: Building customer loyalty; Music to guest's ears; Electronic locking ...»

Synopsis abstract : «Introduction to front office. Reservation department. Reception. Concierge and bell desk. Introduction to guest retention. Methods of guest retention. Feedback. Suggestion. Quality control. Finding customer trends and customer expectation. Building...»

Employee retention: Myths and methods

Business & market   |   Human resources   |   Research papers   |   04/03/2009   |   .doc   |   35 pages
Document abstract : « We also provide full support for your marketing-communication efforts by helping you build customer loyalty by distinguishing and positioning your ...»

Synopsis abstract : «Introduction. Employee retention strategies. Role of human resource management. Importance of retaining employees. 3 Rs of employee retention. Respect, recognition and rewards. KEi's employee retention model. Philosophy that sets employee retention...»

The Magazine Press in Britain

Philosophy & literature   |   Literature   |   Research papers   |   05/17/2007   |   .doc   |   4 pages
Document abstract : « They may include: providing product information for the reader where products and services may be complex, promoting customer loyalty and enhancing brand image ...»

Synopsis abstract : «Introduction. An industry characterised by its dynamism and diversity. A thriving sector. A variety of publishers and publications. An overview of the different types of magazines . Women and men's magazines. TV listings. Customer...»

Forecasting in a travel agency - Flaws and improvements

Business & market   |   Business strategy   |   Research papers   |   04/28/2008   |   .doc   |   9 pages
Document abstract : « Otherwise penalty fees are involved and customer satisfaction and loyalty are at stake. Demand Enhanced customer loyalty. Enhanced ...»

Synopsis abstract : «Abstract. The travel agency. The core processes of the travel agency consist of. Forecasting needs and current practices. Seasonality feature. Trend feature. Business cyclicality feature. Demand for hotel reservations. Demand for holiday packages...»

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « brandscape". This chapter explores the new dynamics of brands and the critical importance of customer loyalty online. New strategies ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

An analysis of the Indian retail industry

Business & market   |   Business strategy   |   Research papers   |   09/23/2009   |   .doc   |   63 pages
Document abstract : « In the same light customer loyalty Programmer should be linked with discount policy and discounts should be on the spot and transferable since volumes is the ...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

Business analysis of Air Deccan (Now Kingfisher Red)

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   45 pages
Document abstract : « a complete database of the passengers which would help the company provide better attention by knowing their needs and build customer loyalty toward Air Deccan ...»

Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « content to capture customer attention, adding typical portal components as peripheral benefits of their services. News services build loyalty through constant ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

Total Quality Management in Services

Business & market   |   Business strategy   |   Research papers   |   10/22/2007   |   .doc   |   11 pages
Document abstract : « In particular, it is a structured approach, which aims at enhancing customer satisfaction and loyalty through a continous improvement of services quality. ...»

Synopsis abstract : «Abstract. Introduction. Total Quality Management (TQM). Definition of service. Classification and types of services.. Key attributes of services.. TQM principles for the services sector. TQM in services vs. TQM in manufacturing. Elements of TQM in...»

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