A study on customer relationship management
Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»
Retention of guest with reference to reservation system used by the front office of a hotel
Synopsis abstract : «Introduction to front office. Reservation department. Reception. Concierge and bell desk. Introduction to guest retention. Methods of guest retention. Feedback. Suggestion. Quality control. Finding customer trends and customer expectation. Building...»
Employee retention: Myths and methods
Synopsis abstract : «Introduction. Employee retention strategies. Role of human resource management. Importance of retaining employees. 3 Rs of employee retention. Respect, recognition and rewards. KEi's employee retention model. Philosophy that sets employee retention...»
The Magazine Press in Britain
Synopsis abstract : «Introduction. An industry characterised by its dynamism and diversity. A thriving sector. A variety of publishers and publications. An overview of the different types of magazines . Women and men's magazines. TV listings. Customer...»
Forecasting in a travel agency - Flaws and improvements
Synopsis abstract : «Abstract. The travel agency. The core processes of the travel agency consist of. Forecasting needs and current practices. Seasonality feature. Trend feature. Business cyclicality feature. Demand for hotel reservations. Demand for holiday packages...»
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»
An analysis of the Indian retail industry
Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»
Business analysis of Air Deccan (Now Kingfisher Red)
Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
Total Quality Management in Services
Synopsis abstract : «Abstract. Introduction. Total Quality Management (TQM). Definition of service. Classification and types of services.. Key attributes of services.. TQM principles for the services sector. TQM in services vs. TQM in manufacturing. Elements of TQM in...»
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