Effectiveness of online advertising

Business & market   |   Business strategy   |   Research papers   |   05/27/2009   |   .doc   |   28 pages
Document abstract : « definition; Analysis and study of the problem: Is online advertising effective in influencing the potential buyers? Need, importance ...»

Synopsis abstract : «Introduction. Meaning of online advertising. Uses of online advertising. Advantages of online advertisement. Disadvantages of internet . Differences between traditional and web advertising . Important products offered by web advertising . Measuring...»

A survey on recruitment advertisements

Business & market   |   Human resources   |   Research papers   |   05/26/2009   |   .doc   |   35 pages
Document abstract : « NEED OF THE STUDY: To determine the effective sector and the prospective clients, if the recruitment advertising business is profitable. ...»

Synopsis abstract : «Introduction. Advertising mix factors. Advertising budget. Mudra Communications Pvt Ltd . Values. Services. Public relations. Activities of horizons . Advertising archives. Digital consultancy for brands. Business referrals. Organizational...»

How viral marketing enhances the ingredients of a promotional mix

Business & market   |   Marketing   |   Research papers   |   05/09/2009   |   .doc   |   61 pages
Document abstract : « It is very effective in spreading word about your business Steve Jurvetson in 1997 to describe Hotmail's e-mail practice of appending advertising for themselves ...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

A study on the recruitment and selection process in organizations

Business & market   |   Human resources   |   Research papers   |   05/22/2009   |   .doc   |   34 pages
Document abstract : « THROUGH ADVERTISEMENTS: Advertising is an effective medium when, The number of candidates required is high The candidate profile is homogeneous and The target ...»

Synopsis abstract : «General introduction . Recruitment and selection. Defining the requirements of the job. Job description. Person specification. Physical requirements of the job. Analysis of recruitment strengths and weaknesses. Sources of...»

Selection and metrics

Business & market   |   Human resources   |   Research papers   |   04/21/2009   |   .doc   |   33 pages
Document abstract : « The latter are reached through channels such as recruitment advertising, employment agencies study also will help us to understand how effective is training and ...»

Synopsis abstract : «Abstract. Introduction. Objectives of the study . Scope of the study . Methodology . Significance of the study. Need for the study . Review of literature. Selection process. Why short list?. How to shortlist?. Employee selection tests. Personality...»

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « Strong Communications Program - A successful brand requires an effective selling, advertising or promotional campaign, which will communicate the brand's ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

Future of tobacco industry post tobacco ban

Political science   |   Social sciences   |   Research papers   |   05/28/2009   |   .doc   |   40 pages
Document abstract : « We believe that sensible regulation combined with well-thought-out voluntary agreements is the most effective way forward. I. ADVERTISING. ...»

Synopsis abstract : «Introduction: Big tobacco's global expansion. Global tobacco players. Philip Morris, Bat and RJ Reynolds. Factors responsible for overseas expansion. Indicators of cigarette industry performance. U.S. markets. World markets. Leading world cigarette...»

Recruitment and selection in a job placement consultancy

Business & market   |   Human resources   |   Research papers   |   04/19/2009   |   .doc   |   43 pages
Document abstract : « for attracting that manpower in adequate numbers to facilitate effective selection of the sources of required number and type of employees (Advertising etc). ...»

Synopsis abstract : «Introduction. Need and objective of the study in present scenario. Scope of the study. Research methodology. Research design. Research instrument. Methods of data analysis. Review of literature. Recruitment . Needs. Purpose and importance of...»

A study on GE's business strategy

Business & market   |   Business strategy   |   Research papers   |   05/22/2009   |   .doc   |   40 pages
Document abstract : « scheme or a combination of schemes to be effective and efficient with special reference to home lighting: • Product • Advertising • Sales ...»

Synopsis abstract : «Executive summary. The lighting industry. History of light. Lighting: The last one hundred years. Organization profile. History of General Electric . About GE: A six sigma company. GE global businesses. About GE lighting. Product...»

The History of Field & Stream

Arts & media   |   Journalism   |   Research papers   |   08/28/2007   |   .doc   |   6 pages
Document abstract : « Stream into the nation s leading sporting journal in circulation, advertising, and influence and on helping its readers become more effective hunters, fishermen ...»

Synopsis abstract : «Introduction. Field and stream today: A general overview. Maintaining the original mission. The original mission of conservation. The appearance of Field and Stream. A dramatic evolution. Daniel McClain: The Design Director. The content and writers...»

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