Effectiveness of online advertising

Business & market   |   Business strategy   |   Research papers   |   05/27/2009   |   .doc   |   28 pages
Document abstract : « Bibliography. Effectiveness of online advertising Research Extract Internet is fast emerging as a powerful medium of advertising in the new millennium. ...»

Synopsis abstract : «Introduction. Meaning of online advertising. Uses of online advertising. Advantages of online advertisement. Disadvantages of internet . Differences between traditional and web advertising . Important products offered by web advertising . Measuring...»

Recruitment and selection in a job placement consultancy

Business & market   |   Human resources   |   Research papers   |   04/19/2009   |   .doc   |   43 pages
Document abstract : « Increase organization and individual effectiveness of various recruiting techniques process job applications (through direct or online advertising) should be ...»

Synopsis abstract : «Introduction. Need and objective of the study in present scenario. Scope of the study. Research methodology. Research design. Research instrument. Methods of data analysis. Review of literature. Recruitment . Needs. Purpose and importance of...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « The effectiveness of a news service in the mobile services such as recommendations and online shopping, with news will take over from static advertising s role ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

A survey on recruitment advertisements

Business & market   |   Human resources   |   Research papers   |   05/26/2009   |   .doc   |   35 pages
Document abstract : « management to design and promotion and online media services. Interact vision Advertising and Marketing (P) ltd stress has always been on effectiveness and the ...»

Synopsis abstract : «Introduction. Advertising mix factors. Advertising budget. Mudra Communications Pvt Ltd . Values. Services. Public relations. Activities of horizons . Advertising archives. Digital consultancy for brands. Business referrals. Organizational...»

A study on jeans: A C Nielsen USA

Business & market   |   Business strategy   |   Research papers   |   04/06/2009   |   .doc   |   51 pages
Document abstract : « measure the impact and effectiveness of outdoor nation s major pharmaceutical advertising agencies Scarborough marketing opportunities - such as online and out ...»

Synopsis abstract : «Chapter 1. Introduction. Organisational structure. The Nielsen code. Chapter 2. Nielsen core services. Chapter 3. Major businesses. What AC Nielsen does . Chapter 4. Products & services . Chapter 5. Competitors. Chapter 6. Internship...»

The importance and advantages of improving the quality of worklife

Business & market   |   Management   |   Research papers   |   04/20/2009   |   .doc   |   36 pages
Document abstract : « and Enhanced organizational effectiveness and competitive Value Advertising costs less- taking advantage handling other procedures online, drastically reduces ...»

Synopsis abstract : «Introduction to quality of work life. Definition and concept of quality of work life . Methods to improve QWL. Flex time. Alternative work schedules. Part time employment . Compressed workweek . Job enrichment. Job rotation. Job enlargement...»

Business analysis of Air Deccan (Now Kingfisher Red)

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   45 pages
Document abstract : « 2 Maximum Capacity: 180 Cost Effectiveness Low operating to pay by credit cards for online bookings etc does not concentrate much on advertising itself and ...»

Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»

An analysis of the Indian retail industry

Business & market   |   Business strategy   |   Research papers   |   09/23/2009   |   .doc   |   63 pages
Document abstract : « trend, despite its cost-effectiveness, has come is questioned * No integration between online and offline of direct response advertising, producing traditional ...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

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