A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « attached to a new product will transfer positive associations strategy was: ??Give away free e-mail addresses and services ??Attach a simple tag at ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « E-mail, messaging, and Web access connect the chunks, so the information is simple to translate displaying balances, accepting funds transfer instructions, and ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

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