What Is Behind That Morning Cup of Joe?

Business & market   |   Business strategy   |   Research papers   |   08/22/2007   |   .doc   |   8 pages
Document abstract : « In this light, Antonio classifies Starbucks as ?some multi-national corporation who couldn't care less if you can't feed your family?? ...»

Synopsis abstract : «Introduction. The apparent opposite of the Starbucks model. An urban cafe according to Thompson . Hostility towards Starbucks from patrons of smaller shops. Smaller coffee joints: Embracing those with anti-Starbucks sentiments . The company's main...»

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